M id A tlantic Real Estate Journal — Owners, Developers & Managers — Property Management — February 2025 — 3B P roperty M anagement
www.marej.com
By Marcy Gross, Sheldon Gross Realty Property management – always rewarding, never dull
I’
ve enjoyed establishing and then expanding my career in property man-
As a profession, property management is never dull. But through 2024 and into
fact, and it’s no accident. We network constantly, while employing a robust marketing
months, we’ve contracted for a dozen more – including those in industrial, corporate, and office condominium sectors. To help us manage this growth – with emphasis on the expanded tenant-relations demands – our team recently added a new property man- agement professional. These are busy, exciting times for us and we’re eager to find ad - ditional properties to manage – whether warehouses, office complexes, residential apart- ment buildings, a medical condo complex, or whatever else. When an owner gives us
an opportunity, we’re squarely focused on exceeding expecta - tions – because we know the foundation of our business is protecting the financial investments represented by everything we manage. Basically, owners are focused on increasing the value of their real estate. After all, it’s why they purchased commercial properties in the first place. And at Sheldon Gross Realty, we’re enthusiastic about ensur - ing their success. Marcy Gross is president of Sheldon Gross Realty. MAREJ
agement . That said, there are times I’ve felt like a juggler with an ex- tra bowling pin in the air. In many professions,
“Instead of specialization, property management requires mental flexibility and fluidity, and the parallel capacity to build familiarity with a range of disciplines that include security protocols, heating and cooling technology, landscape design, environmental compliance, accounting, tenant relations, and anything else that arises.” – Marcy Gross, president of Sheldon Gross Realty.
Marcy Gross
accomplished practitioners may specialize, focusing on a specific skill … but that’s not the case in property manage- ment. Far from it. Instead of specialization, property management requires mental flexibility and fluidity, and the parallel capacity to build familiarity with a range of disciplines that include security protocols, heating and cooling technology, land- scape design, environmental compliance, accounting, ten - ant relations, and anything else that arises. In addition, it necessitates the ability to manage properties as different from each other as an office building, a strip mall, and an industrial site. At Sheldon Gross Realty, we regularly participate in training to ensure our skills are up-to-date, and we com - mit to paying 24/7 attention to every one of our proper - ties. Issues big and small are common – in fact, they’re what keep us in business – and they have a habit of occurring in the middle of the night. There are broken pipes, alarm malfunction … and more serious problems. Regardless of the challenge at hand, we pride ourselves on responsiveness. It’s how we demonstrate our willing - ness to do whatever needs to be done. My rule of thumb is responding to any issue within an hour, so all involved know a resolution is in the works. From there, we try to over- come even the most difficult hurdle within 24 hours of first learning about it. Admittedly, there are times it’s impossible to meet our own guidelines – but we never lose sight of what’s at stake. When there’s an issue with a property, it can impact businesses and the livelihoods of multiple individuals. We’re ever mind - ful of that, and I’ll match our response record – and overall commitment – with anyone’s.
2025, it has – at least for my company – been a success - ful component of our overall business. I’m proud of that
program. Last year, we added multiple new properties to our management roster. And now, during just the past few
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SHELDON GROSS REALTY, INC. REALTORS ● Corporate Real Estate Services 80 Main Street, West Orange, NJ 07052 Tel. 973-325-6200 - Fax. 973-325-9090 www.sheldongrossrealty.com
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