If you haven’t yet added Done-for-You Social Media to your marketing plan…you’re probably worrying about what to post on social media this spring! This spring, encourage your patients to spring into action with these 3 social media ideas.
PRACTICE MARKETING TIPS • APRIL 2O25 Insider Circle
3 WINNING SOCIAL MEDIA STRATEGIES FOR YOUR PT CLINIC
MARKET YOUR MULTI-LOCATION PT CLINIC LIKE A PRO!
INSIDER CIRCLE | PRACTICE MARKETING TIPS
APRIL 2025
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If you haven’t yet added Done- for-You Social Media to your marketing plan… you’re probably worrying about what to post on social media this spring! This spring, encourage your patients to spring into action with these 3 social media ideas.
FOCUS ON RENEWAL & FRESH STARTS
Ah, spring. The flowers are blooming. The birds are hatching. New life abounds! Your patients may be in the mood for new beginnings and starting fresh, so focus on that in your social media!
Encourage people to… • Feel optimistic that they can improve their mobility in 2025 • Get back to healthy habits
• Start new healthy habits! • Feel young again
For extra bonus points, you can tie your messages into imagery of nature coming back to life through new buds, leaves and flowers. Remember, though, that the most effective images are of happy current patients, succeeding with physical therapy!
ENCOURAGE GETTING OUTSIDE 1
After a long winter indoors, your patients are looking forward to spring! They want to play with their grandkids, go hiking, or just take a nice walk. There’s just one problem: what if they’re in too much pain to get outside like they want? In your social media, encourage people to perform their PT stretches and exercises outside. Consider sharing photos or videos of your team performing the exercises outside, with captions, commentary and/ or hashtags focused on the spring setting.
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CONNECT TO SPRING OCCASIONS
Be topical by posting on key holidays and spring events! Some holidays you should make sure to cover are…
• The first day of spring • Easter • Earth Day • Cinco De Mayo • Mother’s Day
• Memorial Day • World Health Day on April 7th • No Socks Day on
• Spring Break. Are
your patients ready to travel during Spring Break? Or will their lack of mobility hold them back?
May 8th. You could tie in foot exercises!
This spring, save yourself some time. You can add Done-For-You Social Media PLUS newsletters to your Practice Promotions marketing plan for just $695 / month. Text 844-928-0154 to end your social media headache today!
PRO TIP
Visit PracticePromotions.Net/PES Text 844-928-0154 To Add On Done-For-You Social Media Marketing + Digital Newsletters!
Now’s The Time To Upgrade Your Social Media Marketing!
How to Market Your Multi-Location PT Clinic Like a Pro!
Are you the PT Owner or a marketing director at a multi-location clinic? Does juggling all your marketing responsibilities feel stressful? Marketing multiple clinic locations is very different from marketing just one. Here are 3 quick tips that will guide you… 1. BE CONSISTENT. Branding. You need to be consistent with your branding across clinics. One great way to do this is to create a branding style guide, that shows how the company logo / colors are meant to be used on T-shirts, social media, the website, and even on printed signs! At Practice Promotions, we create a Brand Style Guideline for all our new Ultimate- level clients. Marketing. You also need to market consistently to new and past patients. Don’t just do a one-off visit to a doctor’s office. That won’t cut it any more. Instead, reach out to patients via email, social media, and direct mail every single month. As our client and Clinic Director Colin Bostic says, “Marketing takes the valleys away from the peaks. We’re not so reactive. If we’re constantly doing the same strategies, then you’re not going to
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Gross collections every day, month, and week
have so many ‘we poured the gas on the fire and now we’re super busy…oh no, stop stop stop! … and then we’re back down.’ Marketing allows us to deliver our product and get our message across to a wider audience…that creates business growth and patient volume.” 2. KNOW YOUR PATIENT VISIT NUMBERS. Make sure you know the following metrics for each clinic… to a wider audience… that creates business growth and patient volume.” Marketing allows us to deliver our product and get our message across
Don’t know what your targets should be? Look at your top-performing clinic and figure out what their metrics are. 3. REALIZE MARKETING STRATEGIES THAT GOT YOU HERE WON’T GET YOU TO THE NEXT LEVEL. Finally, when you have a multi-location practice, you need to create a Marketing Machine that fills your schedules with a constant flow of new patients. At Practice Promotions, we help high- performing medical clinics fill their schedules with a simple 3-step strategy:
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Attract new patients online with Search Engine Optimization (SEO) and Google Ads. Convert patients on your website with a beautiful, custom web design. Bring past patients back with monthly email, social media, and direct mail marketing.
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Are you missing out on our Google Ads or Social Media services? Contact your Customer Service Representative on Basecamp and request more information today.
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Number of weekly new patients
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Number of weekly returning patients
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Insurance reimbursement / billing per visit (target $90 / visit) How many patients a provider sees each day
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Listen to the Podcast Episode “Don’t Panic! How to Boost Results at An Underperforming Clinic Location” Right Now! Scan the QR Code to follow the Practice Marketing Podcast or Leave a 5 Star Review!
SOCIAL MEDIA CASE STUDY: PT Clinic Adds Social Media to Their Marketing Plan— And Everything Increased
BEFORE
AFTER
Movement Specialists Physical Therapy has always been passionate about connecting with patients through social media. Their problem? Founder Dr. Joseph Squatrito III just didn’t have enough time to post on social media! That’s why they added custom social media posts to their Practice Promotions marketing plan.
I am absolutely blown away by the exceptional service and results provided by Practice Promotions. From the initial consultation to the final product, every step of the process was handled with professionalism and expertise.”
Once they added socials, their social media presence REALLY increased…
JUST LOOK AT MOVEMENT SPECIALISTS’ SOCIAL MEDIA GROWTH! Impressions TRIPLED! In the previous quarter, without Practice Promotions, their Facebook impressions were 7,456. With our support, they skyrocketed to 24,942— a 234% increase! Instagram impressions also saw an impressive 167% increase. Engagement is through the roof! Movement experienced a 230% increase in reactions to their posts, a 40% increase in comments, and an astounding 175% increase in shares—gathering 22 shares for the quarter. Followers are growing! We gained them 38 new followers—a 58% increase compared to the previous quarter. Just imagine—what if YOUR clinic could get 2-3x more attention on social media from patients?
JOSEPH S. Movement Specialist
Want Your Social Media to Look Like THIS?
Only $695/month for done-for-you Social Media + Newsletters!
Call/Text 844-928-0154 or Visit PracticePromotions.Net/PES to Get It Now!
4 Monthly Resources for April Take Advantage of These 4 Monthly Resources To Help Improve Your Practice
VIDEO RESOURCE
FREE STUFF!
Download the FREE PT Profit Financial Success Checklist
EPISODE 110:
PT & Psychotherapy Under One Roof? with Chloë Tudor, RMT
PT & Psychotherapy Under One Roof? with Chloë Tudor, RMT
Ever considered adding mental health services to your practice? It may make more sense than you think! In this episode, Neil has a fantastic talk with Chloë Tudor, RMT and Co-Owner of For Health’s Sake, a 3-location multidisciplinary practice in Ontario. She’ll share about how PT + mental health work together.
Worried about your practice’s finances? Here’s a quick PDF to help you maximize revenue, minimize costs, and turn every patient interaction into long-term profitability!
PRODUCT SPOTLIGHT
FREE STUFF!
Download the FREE Social Media Calendar!
Watch The Marke2Grow TM Video Training
What do the top 10% of PT clinics do to grow, hire, and profit better than everyone else? Watch the 69-minute video training to find out.
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