How to Market Your Multi-Location PT Clinic Like a Pro!
Are you the PT Owner or a marketing director at a multi-location clinic? Does juggling all your marketing responsibilities feel stressful? Marketing multiple clinic locations is very different from marketing just one. Here are 3 quick tips that will guide you… 1. BE CONSISTENT. Branding. You need to be consistent with your branding across clinics. One great way to do this is to create a branding style guide, that shows how the company logo / colors are meant to be used on T-shirts, social media, the website, and even on printed signs! At Practice Promotions, we create a Brand Style Guideline for all our new Ultimate- level clients. Marketing. You also need to market consistently to new and past patients. Don’t just do a one-off visit to a doctor’s office. That won’t cut it any more. Instead, reach out to patients via email, social media, and direct mail every single month. As our client and Clinic Director Colin Bostic says, “Marketing takes the valleys away from the peaks. We’re not so reactive. If we’re constantly doing the same strategies, then you’re not going to
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Gross collections every day, month, and week
have so many ‘we poured the gas on the fire and now we’re super busy…oh no, stop stop stop! … and then we’re back down.’ Marketing allows us to deliver our product and get our message across to a wider audience…that creates business growth and patient volume.” 2. KNOW YOUR PATIENT VISIT NUMBERS. Make sure you know the following metrics for each clinic… to a wider audience… that creates business growth and patient volume.” Marketing allows us to deliver our product and get our message across
Don’t know what your targets should be? Look at your top-performing clinic and figure out what their metrics are. 3. REALIZE MARKETING STRATEGIES THAT GOT YOU HERE WON’T GET YOU TO THE NEXT LEVEL. Finally, when you have a multi-location practice, you need to create a Marketing Machine that fills your schedules with a constant flow of new patients. At Practice Promotions, we help high- performing medical clinics fill their schedules with a simple 3-step strategy:
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Attract new patients online with Search Engine Optimization (SEO) and Google Ads. Convert patients on your website with a beautiful, custom web design. Bring past patients back with monthly email, social media, and direct mail marketing.
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Are you missing out on our Google Ads or Social Media services? Contact your Customer Service Representative on Basecamp and request more information today.
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Number of weekly new patients
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Number of weekly returning patients
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Insurance reimbursement / billing per visit (target $90 / visit) How many patients a provider sees each day
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Listen to the Podcast Episode “Don’t Panic! How to Boost Results at An Underperforming Clinic Location” Right Now! Scan the QR Code to follow the Practice Marketing Podcast or Leave a 5 Star Review!
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