TREND 3
Fostering real-time feedback between sales and marketing Sales and marketing teams are each integral to driving revenue for a brand, but you won’t realize either’s full potential if they’re working in separate silos. Set up processes and workflows so there’s a continual, two-way flow of feedback between sales and marketing. This will ensure that marketing efforts are best meeting sellers’ needs, sellers’ needs are informing marketing priorities, and everyone is working as efficiently as possible toward the same goals.
Why it matters
Sales tip
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