[ RESULTS-DRIVEN CASE HISTORIES WITH BLANKETS ]
CASE HISTORY NO. 3
CLIENT
ANGLUM BANK
PRODUCT
Newcastle Sherpa Blanket (NCSB), page 7.
GOAL
Bank created a promotional campaign for current customers to invest new money into their accounts.
RESULT
Customers who added a specified minimum amount into their accounts received a blanket. Two-hundred and fifty blankets were distributed in the first month, quickly followed by two reorders. No frozen accounts here!
CASE HISTORY NO. 4
CLIENT
MCGARVEY ELECTRICAL SUPPLY
PRODUCT
Highlander Four Seasons Blanket (HFSB), page 17.
GOAL
Increase safety awareness. Employees that reached 960 hours every 6 months without a safety incident qualified to receive the branded merchandise gift of their choice. Incidents decreased by 37% and the most commonly selected product was blankets! Employees really got a “charge” out of the campaign.
RESULT
3
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