[ RESULTS-DRIVEN CASE HISTORIES WITH BLANKETS ]
CASE HISTORY NO. 1
CLIENT
LAUGHLIN MEMORIAL HOSPITAL
PRODUCT
Newcastle Sherpa Blanket (NCSB), page 7.
GOAL
HR created an Employee Retention Program to attract doctors, nurses and other medical professionals to stay on staff longer. Among other incentives, each staff member received a luxury blanket with a thank you note.
RESULT
The retention rate improved by 23%. Staff members, their kids, and their dogs were very happy with their gift.
CASE HISTORY NO. 2
CLIENT
WEIR COLLEGE
PRODUCT
Stonehouse Sweatshirt Blanket (SHSSTD), page 13.
GOAL
Knowing that graduates from the geological sciences program could face cold weather conditions in their careers, the college wanted to give them a practical “well-being” gift with high visibility. Over the next several years, the Alumni Department received photos from all over the world of graduates with their blankies. Many photos included colleagues with their eyes frozen shut in the background.
RESULT
2
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