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Whistl Doordrop Media zeroing in on carbon emissions AdNet Zero is a newadvertising industry initiative, aimed at reducing the carbon impact ofdeveloping, producing and runningUKadvertising to net zeroby 2030. Anot-for-profit initiative led byTheAdvertisingAssociation, the launch wasmarked by the publication of a report setting out the action plan. With extensive interests in both Doordrop Media and direct mail, Whistl is a supporter of the scheme and keen to have a say. Mark Davies, Managing Director ofWhistl Doordrop Media of our Advertising division, is featured in the report, saying: ‘I’mwary that negative and ill-informed perceptions of print media can impact its attractiveness tomarketers. I’m keen to dispel any myths, including the perceptions by some that digital media is ‘cleaner’ than print media, when it must be remembered that the e-waste problem is significant and growing. In 2016 alone, 44.7 million tonnes of e-waste were generated globally.’ Whilst the report does highlight that reducing print can help, it notes that print waste accounts for less than 1% of the carbon footprint of agencies. Notably, 58% of CO2e emissions generated by the ad industry are estimated to be generated by business travel, in particular flights. Mark hadmore to say following publication of the report. ‘The release of this report recognises that the environmental impacts of advertising can no longer go unactioned. I acknowledge the impact wasted print media can have, but through precision targeting, judicious design feedback and reliable distribution, Whistl is minimising direct marketing waste with well-planned, eco-friendly print campaigns.’ 58% OFAD INDUSTRY EMISSIONSAREGENERATED BYBUSINESSTRAVEL 1% LESS THAN 1%ARE DUE TO PRINTMEDIAWASTE
Michael Boulton has been promoted to Managing Director International, Whistl. His appointment comes in the wake of significant growth in cross-border traffic, and the need to help customers navigate the increasingly complex exporting landscape.
NEWBRISTOL DEPOT NEARS COMPLETION
NEWLEICESTER DEPOT FOR PARCELHUB ‘We can’t wait to commence operations at our new site’, said CEONickWells. ‘It will provide a great working environment for our team, and enable us to offer our customers in the SouthWest even more reliability, flexibility and capacity.’ Our brand newpurpose-built depot at Bristol Patchway is scheduled to be operational by Summer 2021. The new 78,000 sq ft facility will be home to our expanding mail/ parcel collection and sortation operations in the SouthWest. All 170 teammembers fromour nearby existing depot will bemoving over, and a recruitment drive is underway following sustained growth in parcel volumes across the region. As well as providing a highly-efficient working environment, the newdepot incorporates the latest heat and power technology tominimise environmental impact. Electric vehicle charging is available for employee vehicles, as well as the company’s own transport fleet. Parcelhub, part of theWhistl Group, is expanding its presence in the East Midlandswith the planned opening of a newLeicester depot inMay 2021. The newdepot will bring much-needed extra capacity with the existing Nottinghambase currently processing over 45,000 items a week. It’s anticipated that ten new jobs will be created at the Leicester site, onemile from the M1/M69 interchange. “Opening in Leicester is a logical step, as we’re regularly handling 18,000 items a week for local customers”, commented Paul Heath, Operations Director for Parcelhub. “Togetherwith our Nottingham HQ, satellite depots in South Yorkshire and Minworth, Parcelhub is now ideally placed to offer great service to customers based along
Theworld’s largest andmost trusted provider of business sustainability ratings has awardedWhistl a bronzemedal CSR ranking. The award comes fromEcoVadis, whose ratings are used by procurement professionals worldwide to assess and compare potential suppliers. EcoVadis ratedWhistl a top performer after assessing our policies, actions and results in four key areas: • Environment • Labour practices • Ethics • Sustainable procurement Our ranking was arrived at after evaluation of howwell we integrated principles of sustainability/CSR into our business and management systems. “Our EcoVadis bronzemedal supports our commitment to continuous improvement of our social, economic and environmental practices,” saidWhistl CEONickWells. “Whether it’s trialling electric vehicles or introducing a newEquality, Diversity & Inclusion Charter, we are constantly looking to be a sustainable, reliable and competitive partner for our customers. This global supplier CSR rating is testimony to that.” Top ‘sustainable supplier’ rating for Whistl
Whistl has launched a new Equality, Diversity & Inclusion Charter enabling employees regardless of identity, background or circumstance to thrive at work and have equal access to opportunities.
Recruitment of drivers at our Bedford super depot has also been bolstered by our involvement in not-for-profit initiative Road to Logistics – addressing the UK’s 45,000 shortfall in HGV drivers by supporting those in society who need a helping hand into employment, through driver training and the HGV test. Chancellor Rishi Sunak namecheckedWhistl in a press release for the government’s Kickstart scheme , aimed at creating opportunities for 16-24 year olds at risk of long-term unemployment. Subsequently a BBC news crew visited our Bedford site to film some of our 11 new recruits through the scheme, including Hayden Finlayson (pictured).
the length of the M1 corridor from Sheffield down to Northampton.”
Source: Ad Net Zero
10 Whistl Magazine • Spring 2021
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Whistl Magazine • Spring 2021
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