404-267-1986 www.LymanFirm.com 2860 Piedmont Rd Atlanta, GA 30335
404-267-1986 www.LymanFirm.com
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
2860 Piedmont Rd., Suite 275 Atlanta, GA 30305
INSIDE THIS ISSUE 1 INSIDE THIS ISSUE
The Profound Impact of Reading on My Life
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My Life in the Courtroom, the Home, and the Racetrack When Minors Can Drink 3 Wild Divorce Settlements Ways to Invest in Yourself After Retirement Bistecca Alla Fiorentina The Most Iconic Super Bowl in NFL History Chipotle-Inspired Chicken Burrito Bowl Why Bigfoot Is a Protected Species in Washington
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Let’s Retire These Health Myths The Marketing Campaign That Cost Red Bull Over $6 Million
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The 5-Second Rule Will Make You Sick 3 Health Myths You Probably Believe MARKETING CAMPAIGN DISPROVED IN COURT RED BULL DOESN’T GIVE YOU WINGS
BOTTLED WATER IS SAFER THAN TAP WATER For decades, Red Bull has run the marketing campaign that its energy drink gives people wings. Most assume it’s a joke, an exaggeration of the beverage’s stimulating effects. The courts disagreed. A group of Red Bull drinkers in 2014 filed a class action lawsuit against the Austrian company, accusing them of false advertising. Despite the company’s claims, they alleged that the drink does not give you wings. Seeking out safer water alternatives increases the sales of bottled “spring water” each year. However, bottled water is more expensive, bad for the environment, and, as Dr. Morton Tavel of the Indiana University School of Medicine pointed out, over 50 percent of bottled water is just filtered tap water. The same effect can be achieved with a home filtration system. Of course, if the tap water in your area has been contaminated, bottled water is a safer alternative. However, in most circumstances, bottled water is no healthier than tap water. CRACKING YOUR KNUCKLES CAUSES ARTHRITIS To be more specific, the suit alleged that the ad campaign uses flying imagery to convey that the beverage is better than other caffeinated drinks. While the brand’s messaging claims it improves response times and concentration, the suit alleges the beverage isn’t much more effective than a cup of coffee. The connection between knuckle-cracking and arthritis came from studies where participants self-reported their habits. Modern medical research has shown these results to be false. Red Bull settled for over $6 million. They also agreed to compensate customers who were disappointed about the drink’s wingless results. Such claimants could receive $10 or
The official stance from the John Hopkins Arthritis Center states, “There is no evidence that cracking knuckles causes any damage such as arthritis in the joints.” Still, chronic knuckle- cracking can lead to reduced grip strength, so you might want to break the habit anyway. You’ve probably heard these myths for years, but just because something is common knowledge doesn’t mean it is true. With What Red Bull did was tread the line between false advertising and “puffery,” the legal term for extravagant claims about a product. The law allows for some lofty claims — such as “World’s Best Coffee” — so long as they are opinions. “Red Bull gives you wings” sounds like a factual statement, so it doesn’t fall under puffery. information so easily available, always take the time to research the facts, especially when it comes to your health. a voucher for $15 of Red Bull products. But before you go writing a letter to Red Bull for your voucher, know that customers are no longer eligible for this compensation. In Red Bull’s words, they settled to “avoid the cost and distraction of litigation,” noting that their ad campaigns and can labels “have always been truthful and accurate.” Red Bull denied any wrongdoing. The energy drink company has continued using the slogan in its marketing in event sponsorship and TV ads. So, while Red Bull may not actually give you wings, it did pay out a lot of money in a court settlement over the claim.
We live in the golden age of information. The answers to many of life’s questions are just an internet search away. Despite this readily available
wisdom, we still have a bad habit of believing health-related myths. Here are three popular health “facts” that are total works of fiction.
THE 5-SECOND RULE KEEPS FOOD SAFE
Obviously germs and bacteria don’t really wait five seconds to pounce, but snatching your chip off the floor fast keeps most of the germs away, right? Not according to a 2006 study published by Dr. Paul Dawson. He found conclusive evidence that when food comes into contact with a contaminated surface, bacteria are transferred immediately. Even one second spent
on tile, wood, or carpet is enough to infest your food with salmonella or another serious contaminant.
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