Developer Product KEY CONSIDERATIONS PROCESS &
EARLY COLLABORATION
OUTLINING PRODUCT OPTIONS
Owner/Developer:
• Engage early to reduce design fees and construction costs • Establish preferred construction methods to minimize value engineering and rework Contractor:
Sales Team:
Product Types:
• Align designs with community guidelines and developer goals • Define design aesthetics and home
• Gather buyer feedback to refine home offerings • Discuss marketing materials to support pre-sale efforts • Work with sales team to create design options enhancing buyer engagement and increasing pre-sales
• Develop a mix of entry-level, mid-range, and high-end price points • Offer varying levels of buyer involvement in the design process
usage (primary vs. secondary) • Discuss branding and naming conventions for home types
Space Planning:
• Define programming for each product type, ensuring a range of square footage options for different buyer needs
Week 1
2
3
4
5
6
7
8
9
10
11
12
Programming & Conceptual Design
Elevation Styles
Programming & Visioning
Sign-off Meeting
• Create multiple elevations to enhance streetscapes and appeal to diverse buyers
Schematic Design
Progress Review Meeting
• Offer both pre-designed and customizable elevation options
Consultant Engagement Approval
Design Development
Progress Review Meeting
Pricing Review to Identify VE Items
Design & Flex Options:
Construction Documents
• Provide flexible programming to accommodate diverse buyer lifestyles • Offer adaptable square footage options to meet varying buyer preferences
Progress Review Meeting
Final Review with Consultants
Pricing Efforts (DD)
Pricing Efforts (CD)
Marketing Renders (DD)
Marketing Renders (CD)
* Timeline is for Developer Product Base Sets only with no customization nor individual lot siting.
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