Al Jazeera: Ripe But Ageless
is an audience that trusts us and recognises that we are different. In the future, with countless media and countless new platforms, we have to work tirelessly to maintain audience trust, to protect and strengthen the specificity by which AJMN and AJB are recognised. Journalism is not a compromise, but a constant struggle for the truth: accurate, verified, timely, and impartial. Such journalism, to which Al Jazeera aspires, is often disliked by politicians, governments, and the powerful. We have witnessed numerous attacks on Al Jazeera’s people and property; imprisonment, destruction, demolition. However, as long as we move within the framework of our Code of Ethics, the tyrants, no matter how powerful they may be, will know whose side the truth is on. We, at AJB, have carved ten points of the Code of Ethics on our journalists’ desks, so that we can remind ourselves of that precious content every day. In my country, it is said that for a man and a car, the price is determined not only by age, but also by the kilometres travelled. The more years and kilometres, the lower the price. However, with our great AJMN it is just the opposite: in the quarter of a century so much has passed, both beautiful
and challenging, and tremendous experience and knowledge has been accumulated, which will be the foundation of our professional success in the future. Al Jazeera Balkans will be there, always as part of the solution. We are a younger but very proud member of the large, powerful Al Jazeera family.
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