AJ 25th Book_Eng_digital

A Short Stint at the Helm

Al Jazeera has entrenched its position at the forefront of the global media landscape by virtue of its credible and daring journalism. We have never been lured by getting a scoop, as credibility has always been the key. On numerous occasions, Al Jazeera received information from its own sources, however our journalists handled these pieces of news with absolute professionalism and dedication. Each word is vetted, analysed and double-checked before being put on screen. Objective verification from different sources is also adopted for establishing facts. Yet, the secret ingredient of Al Jazeera’s success, I then came to know, is the harmonious union between its staff expertise and strict adherence to professional ethics. Throughout my tenure, I was keen to maintain Al Jazeera’s leading position, which is not an easy task. It entails a great number of innovative solutions, bold initiatives, novel projects and above all well-thought-out planning. We aimed at developing our content; expanding across various platforms; expanding our geographical reach; and above all reaching new audiences in different languages.

Within this context, a dedicated investigative unit was established, where Al Jazeera presented a unique in-depth examination of unspoken and enigmatic stories. Most news outlets are averse to this genre because it comes at a high price. Not only does it entail huge financial resources, but it also gives rise to insurmountable obstacles. Political scandals and huge corruption cases that have been shrouded in mystery for years were exposed. Our award-wining investigative reports were picked up by media organisations worldwide.

39

Made with FlippingBook Online newsletter