We also expanded into new markets and reached a wider audience across various platforms. Our new-media strategy multiplied our viewership. Using the latest technologies and infrastructure, we completed the digitisation of all our archive assets and output content; all of which is now accessible at the click of a button. At the time I took office before Al Jazeera’s 15th anniversary, the toughest challenge was to maintain the lead Al Jazeera occupies; especially following the outstanding Arab Spring coverage. Research studies showed that Al Jazeera stayed ahead of the competition. The days I spent at the helm of Al Jazeera were inspirational. I witnessed epic sacrifices by our colleagues who believe in Al Jazeera’s mission and values. They were and still are acting in service to the truth. The whole spell was a valuable addition to my personal character as well as my professional career. It was a quantum leap in thought and knowledge alike.
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