(continued from page 43) tuned in Bill Pearce’s “ Night- watch” and heard Bill explain how difficult problems in life could be solved through faith in Jesus Christ. She contacted the station and subsequently became a Christian. She’s now enrolled in a Bible School, training for fu ture Christian service. There are some letters from persons who gratefully acknow ledge that WMBI averted suicides. “Every family or person listening has a story to tell and a need to be met,” says Draper. “ And because radio is a medium that goes where the listener is, there’s al ways an element of drama. We’re always glad to hear from them.” All letters are taken seriously at WMBI. WMBI had its first “Letter Week,” inviting listeners to react to the station’s program ming, in January, 1929. More than five thousand persons re sponded. This year, WMBI count ed nearly 30,000 letters as a re sult of “Letter Week, 1966.” Surveys are important to radio stations. Letters which come in have been sorted, read, and noted so that the listener’s comments are recorded. A complete report is then made as to listener likes and dislikes to help the station’s management plan fu tu re pro gramming. Ratings arp the life-blood of many commercial stations and secular stations spare no expense —or personnel—to attain a posi tion among leaders in listener surveys. Yet, w ithout drastic switches in programming or for mat changes, WMBI has often been named in the “top ten” most-listened-to Chicago stations, and has ranked as high as third on some metropolitan surveys. There are 53 radio stations in Chicago. Although WMBI consistently ranks high with its listeners, it has gained favor with public service agencies as well down through the years. Public service programming is carried by all ra dio stations, but not all o f them
Some of Our Very Latest! Why Our Churches Do Not Win Souls New! By Dr. John R. Rice, with comments by Drs. Lee Roberson, Jack Hyles, Tom Malone, Bob Gray and Harold Sightler. How a revolution is needed in the preaching, the singing, the visitation program, doing away with the unscriptural formal worship service and control by unspiritual men. How soul winning can be the one overpowering aim o f any church, resulting in multitudes saved. Revolutionary! Biblical, sensible, practical. For pastors, Sunday school workers. 200 pages, 11 chapters, $2.50.
With M iss Viola Through Bible Lands By Viola Walden. Through close working relations for the past 30 years with perhaps the greatest Bible- teaching evangelist of our day, and as a result o f multi ple trips personally, with Dr. Rice and Sword Tour groups, to the Holy Lands, Miss Walden presents a most appealing and informative reader’s view of the sacred sites she has seen. This large book, 8 ^ ” x 11” , is a “ Diary o f incidents on 1965 Sword Tour o f Bible Lands, with rich background material from many sources. 70 photographs.” Hard bound, 132 pages, $3.50.
The Right Way in Marriage for Women
A new book by Mrs. Cathy Rice, wife o f Evangelist Bill Rice, who writes the introduction. Mrs. Rice writes principally for young ladies contemplating matrimony. It is scriptural and practical. Like her husband, she shoots straight. She deals sanely with the most delicate details o f courtship and carriage— only an understand ing and deeply spiritual woman could so write in such a helpful fashion. Pictures of author and family throughout. 115 pages, 6 chapters, $1.95.
Biblical Evangelism in Action By Dr. Robert L. Sumner. With an introduction by Dr. Lee Roberson, this book on soul winning will stir and convict the individual Christian; will provide sug gestions, illustrations and inspiration for the preacher. It is well written, scholarly documented, and thorough, and will meet a great need as a textbook fo r Bible col leges and seminaries. 8 chapters on personal soul win ning; 3 on church evangelism. 344 pages, $3.95.
FREE! With the purchase of all 4 of the above books for $12.45 (plus 5 % for postage and handling) you may have absolutely free a copy of the 160-page hard-bound book, AMAZ ING POWER OF THE GOSPEL IN PRINT. Thrill your soul with these heart-warming accounts of conversion experiences through the reading of Sword literature. Actual letters from former drunkards, infidels. Catholics, cultists, harlots, etc.! Ask for it when you order these 4 titles listed above, from . . . Continued on p. 50 SWORD OF THE LORD PUB., Box 1099, Murfreesboro, Tenn. 37130 45
OCTOBER, 1966
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