OUTDOOR RESORT PALM SPRINGS
Importance of Improvements Based on Demographic Some of the improvements are more important to specific segments of respondents than they are to the entire respondent base.
% RATING IMPORTANT
Potential Improvement
All
Group
% of Group
Add a pet park
61% 43%
Dog Owners Under Age 56
86% 51%
Upgrade the appearance of the Bella Roma restaurant Add a bar area (indoor and outdoor) at the Bella Roma restaurant
43% Purchased Lot Last 5 Years
50%
Under Age 56 Age 56 to 65
41% 48% 45% 33% 34% 45% 51% 47% 33% 37% 32% 33%
Create an outdoor bar at ES
35%
Purchased Lot Last 5 Years
Women
Add a fitness group exercise room
26%
Purchased Lot Last 5 Years
Under Age 56 Age 56 to 65
Create a 19 th Hole casual restaurant with an attractive bar at the ES Clubhouse
39%
Purchased Lot Last 5 Years
Under Age 56 Age 56 to 65
Add spa and massage services
28%
Women
Purchased Lot Last 5 Years
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