VanDyk Mortgage - April 2020

APRIL 2020

Letters From the Hart Give us a call! 239-437-4278 Or visit Corporate NMLS #3035

Christmas came early for our branch this year! A few weeks ago, we headed out to Clearwater to attend the yearly VanDyk Mortgage Corporation conference. During the event, we won not one, not two, but five different awards. Each time they called out our name, it felt like Christmas Day to me. I was so glad most of the team could be there to accept the awards themselves. These accolades really recognized how hard my team works and how much we hustled this past year. I don’t want to brag, but I do want to share the awards my team claimed this year: • Second in the Country in Units and Loans and Loan Volume as a Loan Officer • Fifth in the Country in Units as a Branch • Presidents Club Winner (won a trip to Hilton Head SC, for being one of the top Loan Officers with the company) • Customer Satisfaction Award (Top 10 for positive online reviews — 131 reviews with a 4.92-star rating) • Best Use of Social Media for the SE Region (Shoutout to John Jones for the amazing presentation for this. I will never forget that, buddy!) There’s a chance you might have already heard about the awards we won. As soon as we got back home, I called our referral partners and thanked them for everything. We could not have won any of these awards without their support. And there is no way I could have managed any of this without my team there to have my back. I knew our numbers going into the conference, so I would be lying if I said I was completely caught off guard by the awards we received. I knew we’d be coming home with something, but I had no idea that we would be walking out of there with a suitcase full of hardware. This was a massive jump from the awards we won as a branch last year. In 2018, we only won the Customer Satisfaction Award. This was still a big honor that we were grateful to receive, but what we accomplished this year really highlights the changes we’ve made as a branch. REASONS TO CELEBRATE Let Me Show My Appreciation 5

In early 2018, I had an eye-opening realization. I had fallen into the trap of posting things to social media and calling it good. That was my whole marketing and customer relationship plan, but then, it finally hit me that it’s not enough to just post funny videos or witty comments on social media. All that stuff helps, but it shouldn’t be the only thing we did. We had to start adding value to our services by being available to our referral partners on nights, weekends, and whenever they need us. I’m never going to stop posting funny videos to social media (Did you see our epic “4th Quarter” video?), but I realized connecting on social media wasn’t the same thing as building real relationships with our clients. In business, no matter what business you’re in, relationships are the biggest key to success. Once I realized this and we flipped the switch to being available to our referral partners and offering more added value, things got better. It was a lot of fun to win these awards with my team, but our goal wasn't to just get a shiny trophy. We want to keep getting better by adding more value to our clients and helping more people make their homes in Fort Myers. Our goals for next year are to be the No. 1 loan officer in the country at VanDyk Mortgage and to increase our branch production. It’s a tall order, but I’m confident we can get there. Thank you so much to everyone who has helped our branch grow to what it is today. I cannot begin to express how much I appreciate my team, our referral partners, and the VanDyk Mortgage Corporation. The support we receive from all sides is invaluable. I look forward to what we will be able to accomplish this next year.

NMLS #354676

VanDyk Mortgage | | 239-437-4278

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