Submitted by: Travis Smith, CHA, CHT, ACI, Hospitality Management Trainer, Best Western Hotels & Resorts Transitioning Manager Training from In-person to Virtual Hybrid
Objective
Shifting to virtual hybrid training without sacrificing learner engagement
To provide an online interactive opportunity for all Best Western general managers (GMs) to learn about the tools and resources Best Western provides and to collaborate with their fellow GMs. Our intention was that this new virtual learning
experience would ultimately replace our traditional in-person GM operation training permanently. Additionally, we wanted to create a virtual course that: replicates as much of the traditional classroom experience as possible includes ample opportunities for networking, interaction, and engagement focuses on need-to-know content, with additional resources for nice-to-know content reduces the cost of training ensures the training is accessible and easy for participants to understand and complete
How it Works
The final course design was developed through extensive research with educational partners and experts in the field of virtual learning experiences. The four-week course encourages attendees to engage with their peers virtually, and consists of:
live Zoom calls, including breakout rooms where attendees can network and learn from one another self-paced eLearning courses featuring videos, knowledge checks, discussion boards, and more interactive Q&A huddles covering industry hot topics
Results
This highly engaging, blended-learning course has received overwhelmingly positive feedback from beta and pilot test classes, consisting of 180 GMs from January through July of 2021. In addition, we have achieved an estimated cost savings of over $250,000 to Best Western Owners within the first 6 months of this program.
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