Ben will make these in the AM 5. FILL UP YOUR CERTIFICATIONS, SKILLS AND EDUCATION. LinkedIn has places for all of these on your profile. Complete as much information as is relevant to increase your chances of being found. Plus, you never know what you and a potential business associate may have in common or what special skill-set will be in demand next. 6. JOIN GROUPS, FOLLOW COMPANIES. Join groups that match your industry, interests and area to connect with like-minded professionals and potential contacts. CompTIA offers a number of groups based upon our communities to help you get started. Follow at least five companies that you work with or would like to do business with to stay updated on what matters to these organizations. 7. SEEK RECOMMENDATIONS. Even if you plan to stay at your current job until retirement, it’s a good idea to ask for recommendations from your peers and supervisors every six months. It keeps your profile fresh, shows people why they should work with you and reminds your employer why you’re a valuable member of the team. LinkedIn makes it easy to request and complete recommendations. Everyone wants to make a memorable first impression. Increasingly, that first impression is made online as potential business associates are looking you up before proceeding. We asked CompTIA’s followers on Twitter what advice they’d like to see most in CompTIAWorld magazine, and they voted for steps to a great LinkedIn profile. Ensure that you make the best possible digital first impression with these tips: 1. USE A GREAT PHOTO. People want to connect with people. Take care to select a clear, recent photo that presents you as the professional you aspire to be. Avoid selfies, family photos or company logos. 2. TAKE ADVANTAGE OF THE PROFILE BANNER REAL ESTATE. Using the stock image makes you like every other LinkedIn profile. Instead, use this critical space at the top of your LinkedIn profile wisely. You may wish to use a skyline, a trade show booth set up or perhaps company branding. 3. WRITE A CUSTOM TITLE AND URL. LinkedIn will automatically use your current job title as your profile title. Do better by using this space to describe your passion or how you solve problems for clients. And make your LinkedIn profile easier to find and share by claiming a custom URL with your name instead of the assigned series of letters and numbers. 4. TAILOR YOUR SUMMARY. Think of this as the classic resume objective. Create a paragraph detailing why you’re in your particular business and how you can contribute to potential clients’ bottom lines. End with a call to action on how to contact you.
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SPRING 2018 | CompTIAWorld FALL 2017 | CompTIAWorld
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