2024 LIAM Toolkit

2024 Life Insurance Awareness Month Welcome to your ultimate campaign toolkit

Use the provided emails, SMS, and social posts to check in with clients and discuss their new coverage options, including living benefits. Set up your campaigns now!

Review our

before starting. Marketing Compliance Guidelines

Ready-to-send emails

Engage your existing clients with two emails encouraging them to review and upgrade their coverage. You’ll find assets to build the emails and send them directly to your clients.

Download assets

SMS blast

For the clients who are always on the go, send a quick, impactful reminder to review their coverage. Copy and paste the included message and start sending!

Download assets

Customized social posts

Drive clients directly to your agent website where they can start a quote or book an appointment with you. Download your agent QR code here and add it to the social post!

Download assets

Let’s make this month a success!

Reach out to your existing clients today, then start an agent-assisted app in the Ethos agent portal.

Create a quote at agents.ethoslife.com/quote

How to use the toolkit assets

Our step-by-step quick start guide

Ready-to-send emails

Pg Download the assets from the previous paga

=g If you have email software (ex. Mailchimp): Choose a header design and build the email using our template to send to a list of existing clients. Important note: You must have opt-in consent to send emails to clientsg -g If you don’t have software: Copy the email and send it manually from your business email account to existing clients

SMS blast

Pg Click the asset link from the previous paga

Text Message Tue, Nov 14 at 8:56 PM

=g If you have S M S mar k etin g software: U pload the template into the software and send it to a list of existing clients. Important note: You must have opt-in consent to send text messages to clientsg -g If you don’t have software: Copy and paste the S M S template into your phone and send it manually to existing clients

Hey [Client First Name] — September is Life Insurance Awareness Month! I work with Ethos to provide life insurance protection from top carriers in just minutes with no medical exam (just a few online health questions), so you can fill any gaps quickly. I’d love to chat with you about some exciting new coverage options that may fit your current needs. Reach out to me at 123-456-7890 or get a quote right now: agents.ethoslife.com/invite

Msg&data rates may apply. Text 'STOP' to quit.

C ustomi z ed so c ial p osts

Pg Download the assets from the previous pag a

=g Go to the agent portal and download your QR codb

-g Use a design tool such as Canva or Photoshop to insert your QR code into the social media graphi T M g Create an organic post or paid advertising campaign on your favorite social media platform using the copy and graphic

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