Portfolio of Elegance | The Collection for Andaz

A GLOBAL BRANDING AGENCY

PARIS LONDON NEW YORK DUBAI HONG KONG MIAMI

A GLOBAL BRANDING AGENCY

CHARLEY SIGNATURE is a GLOBAL LUXURY BRANDING AGENCY that TRANSFORMS STRATEGY into STORY and IDENTITY into PRESENCE.

A GLOBAL BRANDING AGENCY

A LEGACY of PRESTIGE WORLDWIDE

Our expertise is trusted by the world’s most prestigious names. Each collaboration is a testament to our dedication to elegance, craftsmanship, and storytelling, shaping brands that define luxury across the globe.

A GLOBAL BRANDING AGENCY

Our Elegance is our way, our journey. Shaped by craftsmanship, communication, and interaction. It is the meticulous artistry found in the finest details, the harmony between creation and expression. True elegance is woven through the mastery of artisans, the precision of design, and the poetry of form.

A GLOBAL BRANDING AGENCY

WHEREVER LUXURY LIVES, WE ARE NEAR

Elegance moves across continents, carried by those who appreciate the rare and the refined. From the opulence of Dubai to the grandeur of Paris, the timeless allure of London to the quiet vibrance of New York and Miami, our presence follows where beauty is sought and meaning is desired. Charley SIGNATURE is not defined by geography but by a global sensibility. With studios in key cities around the world, we remain close to the pulse of luxury, attuned to the nuances that inspire The One Percent and the brands they trust. Wherever your vision lives, we craft stories that unite poetry with precision and transform distinction into timeless presence.

EVERY ELEGANT STORY BEGINS WITH A CONVERSATION.

ELEGANCE IS OUR JOURNEY

C L I E N T ARMANI HOTEL DUBAI

S E R V I C E S

Campaign Strategy | Creative Direction | Advertising | Brochures | Seasonal Campaigns (Christmas and Valentine’s Day)

Armani Hotel is a global symbol of haute couture hospitality, blending Italian design with refined experiences to redefine modern luxury through elegance, intention, and timeless style.

A GLOBAL BRANDING AGENCY

BRINGING THE ARMANI AESTHETIC to LIFE THROUGH STORYTELLING and SEASONAL CAMPAIGNS For Armani Hotel, we created a series of integrated campaigns and creative materials that embody the brand’s refined ethos of “Stay with Armani.” From global brochures and elegant print ads to immersive Christmas and Valentine’s Day campaigns, every element balanced minimalist design with editorial clarity. The Suite Getaway campaign merged emotional storytelling with elevated visuals, transforming exclusive offers into aspirational experiences. Every creative touchpoint echoed Armani’s world of tailored sophistication and understated luxury.

A GLOBAL BRANDING AGENCY

C L I E N T BURJ AL ARAB

S E R V I C E S

Campaign Strategy | Creative Direction | Seasonal Campaigns | Advertising | Concierge Magazine

Burj Al Arab Jumeirah is one of the world’s most iconic luxury destinations, defining opulence, service, and architectural splendor with a guest experience unlike any other.

A GLOBAL BRANDING AGENCY

WHERE EVERY STAY BECOMES A LEGEND DESIGNING CAMPAIGNS THAT CELEBRATE the ART of the EXTRAORDINARY

For Burj Al Arab Jumeirah, we led the campaign strategy and creative development across seasonal moments, advertising, and editorial touchpoints. Summer escapes and festive campaigns were brought to life with immersive visuals, tailored messaging, and elevated offers, all designed to captivate the world’s most discerning travelers. Through targeted advertising, we portrayed indulgent wellness, iconic dining, and signature suites as more than luxuries—they became aspirational experiences. For the Concierge Magazine, we shaped an editorial journey of curated discoveries, from cultural trails to exclusive excursions. Every piece was crafted to embody the spirit of Burj Al Arab, where every experience feels rare, every detail refined, and every memory timeless.

A GLOBAL BRANDING AGENCY

C L I E N T BVLGARI YACHT CLUB DUBAI

S E R V I C E S

Campaign Strategy | Creative Direction | Yacht Club Storytelling

Bvlgari Yacht Club Dubai embodies contemporary Italian luxury through a nautical lens — blending timeless elegance, cinematic design, and the spirit of life on the water to celebrate a new era of modern yachting.

A GLOBAL BRANDING AGENCY

TRANSFORMING SIGNATURE MOMENTS into ICONS of ITALIAN REFINEMENT For Bvlgari Hotels, we created storytelling-driven campaigns that elevated hospitality into a lifestyle of elegance and celebration. The festive work brought the season to life through bespoke dining, gala moments, and immersive experiences. At the Yacht Club, we captured Mediterranean sophistication through narrative-led visuals and exclusive leisure. The Cake Collection turned artisanal desserts into icons of indulgence and design. Every creative expression reflected Bvlgari’s distinct blend of glamour, heritage, and contemporary allure— inviting guests into a world where every detail is designed to enchant.

A GLOBAL BRANDING AGENCY

C L I E N T THE LANA,

DORCHESTER COLLECTION

S E R V I C E S

Campaign Strategy | Creative Direction | Ultra High Net Worth Engagement | Branding Touchpoints

The Lana by Dorchester Collection is a new icon of contemporary elegance, redefining ultra-luxury living through bold design, cultural depth, and an unwavering commitment to discretion and excellence.

A GLOBAL BRANDING AGENCY

WHERE DISCRETION MEETS DESIGN, SHAPING the GLOBAL IDENTITY of a NEW DORCHESTER LANDMARK We were entrusted with the full creative direction for The Lana, Dorchester Collection, crafting a brand world that speaks directly to an audience of global ultra-high-net-worth individuals. From collectible booklets and bespoke print materials to branded experiences and campaign assets, each touchpoint was designed to reflect quiet power, cultural fluency, and contemporary refinement. Through editorial storytelling, elevated imagery, and a deep sense of narrative purpose, our work contributes to positioning The Lana as a modern sanctuary for those who seek rare experiences and meaningful design. The result is not just a brand—it is an atmosphere of rarefied taste and timeless elegance.

A GLOBAL BRANDING AGENCY

C L I E N T RAFFLES

S E R V I C E S

Campaign Strategy | Creative Direction | Global Seasonal Campaigns | Global UHNWI Engagement

Raffles is a global symbol of timeless hospitality, where storied heritage and refined elegance meet to create unforgettable experiences for a new generation of luxury travelers.

A GLOBAL BRANDING AGENCY

TIMELESS HOSPITALITY for a NEW GENERATION ELEVATING CAMPAIGNS that CELEBRATE ELEGANCE, STORYTELLING, and UNFORGETTABLE MOMENTS We partnered with Raffles to enhance its brand expression through campaigns crafted for Ultra High Net Worth Individuals around the world. From festive brochures and digital invitations to exclusive event collaterals, each asset reflected the signature grace, heritage, and sophistication of the Raffles experience. Seasonal campaigns were shaped through emotive storytelling and rich visual language transforming New Year’s celebrations, culinary narratives, and property experiences into moments of wonder. Every touchpoint was designed not only to engage the world’s most refined travelers but to honor and evolve the global legacy of Raffles: where the past meets the present in enduring elegance.

A GLOBAL BRANDING AGENCY

C L I E N T MANDARIN ORIENTAL

S E R V I C E S

Campaign Strategy | Creative Direction | Brand Collateral | Video | Experience Brochures

Mandarin Oriental is a global symbol of refined hospitality, where timeless service, thoughtful design, and experiential luxury come together across iconic destinations.

A GLOBAL BRANDING AGENCY

DESIGNING MOMENTS of MEANING, TRANSLATING SERENITY, SOPHISTICATION, AND STORY into IMMERSIVE BRAND TOUCHPOINTS We partnered with Mandarin Oriental to shape a suite of creative assets that reflect the Group’s dedication to elegance and experience-led luxury. From cinematic videos and immersive brochures to editorial narratives and brand collateral, every element was crafted to embody the calm sophistication of the brand. Visuals celebrated the richness of its destinations—from spa sanctuaries and culinary journeys to wellness retreats and event spaces. Through curated storytelling and refined layouts, we conveyed a world where every detail matters and every guest touchpoint is an opportunity for wonder, emotion, and enduring connection.

A GLOBAL BRANDING AGENCY

C L I E N T THE ST. REGIS MALDIVES VOMMULI

S E R V I C E S

Campaign Strategy | Creative Direction | Global Campaigns | Brand Positioning | UHNWI Engagement

The St. Regis Maldives Vommuli is an emblem of refined island living, where avant-garde architecture meets untouched natural beauty and discreet, modern luxury.

A GLOBAL BRANDING AGENCY

A GLOBAL ICON of ISLAND INDULGENCE, CRAFTING CAMPAIGNS that RESONATE

with the WORLD’S MOST REFINED TRAVELERS

For over seven years, we have led the creative direction for The St. Regis Maldives, positioning the resort as a premier sanctuary for global ultra-high-net-worth individuals. From brand brochures and seasonal campaigns to digital advertising and art direction, each initiative reflects the resort’s architectural brilliance and serene tropical setting. Our work spans wellness narratives for the Iridium Spa, curated culinary storytelling, and elevated family experiences—each designed to inspire emotional connection and aspirational desire. Through a consistent and considered visual language, we continue to evolve the resort’s legacy as a destination of timeless indulgence, attracting the next generation of sophisticated international guests.

A GLOBAL BRANDING AGENCY

C L I E N T BURJ KHALIFA

S E R V I C E S

Campaign Strategy | Creative Direction | Real Estate Campaign | Advertising | Digital Brochure

Burj Khalifa stands as a global icon of architecture, luxury, and aspiration, offering a rare opportunity to live above it all in one of the world’s most prestigious addresses

A GLOBAL BRANDING AGENCY

LIVING AT THE TOP of the WORLD, POSITIONING BURJ KHALIFA as the ULTIMATE LEGACY in LUXURY REAL ESTATE We developed a strategic campaign to elevate Burj Khalifa’s penthouses for an audience of ultra-high-net-worth individuals, with a focus on discerning American buyers. The creative direction highlighted ownership at the pinnacle of the world, framing each residence as a legacy of architectural and cultural significance. T hrough sophisticated advertising, editorial copy, and a bespoke digital brochure, we expressed a lifestyle defined by privacy, prestige, and permanence. Minimal layouts, powerful visuals, and evocative storytelling conveyed a message of timeless value. Every creative asset was crafted to position Burj Khalifa not just as a landmark but as a rare chance to own a piece of global history.

A GLOBAL BRANDING AGENCY

C L I E N T ASTON MARTIN RESIDENCES

S E R V I C E S

Campaign Strategy | Creative Direction | UHNW Targeting | Royal Family Engagement

Aston Martin Residences is a global symbol of precision and prestige, where architectural mastery and iconic automotive design converge to offer one-of-a-kind living experiences for the world’s most discerning elite.

A GLOBAL BRANDING AGENCY

POSITIONING BRILLIANCE for the WORLD’S RAREST FEW

For Aston Martin Residences Miami, we created a bespoke campaign targeting royal families and ultra-high-net-worth individuals seeking exceptional design and legacy-defining real estate. The narrative centered around the Signature Collection and the singular Triplex Penthouse, delivered with an Aston Martin Vulcan. Through refined eDMs and curated storytelling, we conveyed the rare union of sky-high living and automotive artistry. Every detail was crafted to express beauty, exclusivity, and timeless value—speaking to those who collect not just homes, but heirlooms.

R E S U L T S

Emails Sent: 27,000 Open Rate: 11% Clicks: 259 Qualified Enquiries: 6 Confirmed Sale: 1 penthouse

A GLOBAL BRANDING AGENCY

C L I E N T FRANCK MULLER AETERNITAS TOWER

S E R V I C E S

Campaign Strategy | Creative Direction | Brochure Development | Launch Narrative

Franck Muller is a global icon of Swiss watchmaking, known for bold complications, refined precision, and an unmistakable aesthetic that bridges innovation and tradition.

A GLOBAL BRANDING AGENCY

WHERE WATCHMAKING MEETS ARCHITECTURE LAUNCHING a TIMELESS ICON in the HEART of DUBAI MARINA The Franck Muller Aeternitas Tower is a landmark of elevated living, fusing horological excellence with architectural artistry. We developed the full campaign strategy, creative direction, and launch narrative to present the tower as an emblem of precision, elegance, and innovation. Designed for global collectors and ultra-high-net-worth individuals, the project’s brand world mirrors the sophistication of the Franck Muller timepieces. The brochure features refined imagery, elegant typography, and layered storytelling that draws on the maison’s watchmaking codes to express a lifestyle shaped by legacy and craft. Every detail celebrates a tower where time becomes art, and every residence a living complication.

A GLOBAL BRANDING AGENCY

C L I E N T PALM LIVING

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Located on Palm Jumeirah, Palm Living is a private enclave of 30 luxury residences designed for those who seek beauty in balance. It offers a refined expression of coastal living, where architecture, nature, and stillness converge in effortless harmony.

A GLOBAL BRANDING AGENCY

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TEAL

BEIGE

IVORY

SKY

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A GLOBAL BRANDING AGENCY

NATURAL FORM with CULTURED INTENTION DEFINES a RESIDENTIAL EXPERIENCE of MODERN REFINEMENT on PALM JUMEIRAH

Palm Living by Wasl is a rare residential collection on Palm Jumeirah, where coastal elegance and contemporary design shape a lifestyle of serenity. We developed the brand strategy and visual identity to reflect a world of refined minimalism and effortless sophistication. Inspired by the natural rhythms of the sea, the brand language blends soft blues, ivory, and beige with a typographic system that pairs timeless form with modern clarity. The visual narrative embraces Nomadic Elegance, an aesthetic of flowing architecture, organic textures, and calming light. Across every touchpoint, from print and digital to lifestyle photography and brand voice, Palm Living communicates craftsmanship, intentionality, and sustainable design. More than a residence, it becomes a living sanctuary. This is a coastal address defined not by volume but by quiet refinement, harmony with nature, and a profound sense of belonging.

A GLOBAL BRANDING AGENCY

C L I E N T ANDAZ DOHA

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Located in the heart of Qatar’s capital, Andaz Doha is a luxury lifestyle hotel inspired by local heritage and contemporary design. It offers guests an immersive cultural experience shaped by storytelling, artistry, and the vibrant textures of modern Qatari life.

A GLOBAL BRANDING AGENCY

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DIDOT

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A GLOBAL BRANDING AGENCY

TRADITION MEETS MODERNITY in MOTION, SHAPING A BRAND WORLD that INVITES IMMERSION, DISCOVERY, and DELIGHT Andaz Doha is a luxury lifestyle hotel that captures the energy of modern Qatar through bold design and cultural depth. We developed the brand strategy and visual identity to reflect a fusion of tradition and innovation. Inspired by Sadu weaving, Arabic calligraphy, geometric patterns, and mosaic textures, the visual world feels tactile, layered, and alive. Each brand element, from curated spaces to printed touchpoints, is designed to immerse guests in a rich sensory experience. The identity balances elegance and authenticity, inviting guests into a journey shaped by sight, sound, and story. At Andaz Doha, design is not just aesthetic, it is an invitation to connect, to explore, and to feel the vibrant soul of the city.

A GLOBAL BRANDING AGENCY

C L I E N T VIDA HOTELS & RESORTS

S E R V I C E S

Brand Strategy | Naming | Brand Identity | Verbal Identity | Branding Touchpoints

Vida Hotels and Resorts is a lifestyle hospitality brand reimagined for the modern explorer. With properties across global destinations, it offers an inspired blend of creativity, connection, and contemporary luxury, inviting a new generation to live, stay, and express without limits.

A GLOBAL BRANDING AGENCY

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AVENIR

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A GLOBAL BRANDING AGENCY

HOSPITALITY AS A FORM of EXPRESSION. TRANSFORMING VIDA into a GLOBAL BRAND OF FREEDOM, DESIGN, AND ENERGY Vida Hotels and Resorts is a global lifestyle hospitality brand reimagined for the modern world. We led its complete transformation, including strategy, naming, visual identity, and brand voice. The identity merges minimalist design with expressive details, using desert tones, deep blues, and soft metallics to reflect both calm and cosmopolitan energy. Typography combines the timeless elegance of Bodoni with the contemporary clarity of Avenir, resulting in a refined yet playful tone. Through a bold new verbal identity, the guest experience was reframed around freedom, creativity, and self- expression. Every hotel, residence, and touchpoint speaks with clarity, confidence, and cultural resonance. Vida is no longer just a stay—it is a lifestyle brand alive with design, movement, and meaning.

A GLOBAL BRANDING AGENCY

C L I E N T ITHAAFUSHI

S E R V I C E S

Naming | Brand Strategy | Identity | Visual World | Digital Experience

The most exclusive destination in the Maldives, this ultra-luxury sanctuary offers rare privacy, poetic elegance, and immersive indulgence for the world’s most discerning travelers. It is a place where serenity, beauty, and bespoke experiences define every moment of the journey.

A GLOBAL BRANDING AGENCY

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A GLOBAL BRANDING AGENCY

DESIGNING A BRAND UNIVERSE for the WORLD’S MOST EXCLUSIVE PRIVATE ISLAND For Ithaafushi, the Maldives’ most exclusive private island under Waldorf Astoria, we conceived the name, brand strategy, and full identity to reflect a sanctuary of rare beauty and serene indulgence. Drawing from the Dhivehi word for “Pearl Island,” the name set a poetic foundation for a brand rooted in quiet confidence and discovery. We defined its essence as a “living pearl,” expressing timeless artistry across every brand touchpoint. Typography was designed to flow like ocean waves, and the color palette captured the soft radiance of sea, sand, and sky. From verbal identity to digital design, each detail was crafted to guide guests through an immersive world of privacy, elegance, and natural wonder. The result is a brand experience that feels both elevated and intimate, offering a seamless invitation into a world where every element whispers luxury in its most graceful form.

A GLOBAL BRANDING AGENCY

C L I E N T FOUR SEASONS DUBAI

S E R V I C E S

Brand Strategy | Branding Touchpoints | Brand Collaterals

Set on Jumeirah Beach, Four Seasons Dubai is a sanctuary of serene opulence where natural beauty meets refined design. It offers an immersive world for guests who seek elegance, tranquility, and thoughtful experiences crafted with timeless artistry and modern restraint.

A GLOBAL BRANDING AGENCY

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SAOL

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A GLOBAL BRANDING AGENCY

THE ART of STILLNESS in MOTION, A BRAND LANGUAGE SHAPED by WATER, LANDSCAPE, and LIGHT. Four Seasons Dubai at Jumeirah Beach blends natural elegance with architectural modernity, and the branding reflects this convergence with quiet power. The identity system was shaped around the idea of refined abstraction transforming elements of nature into poetic design. Touchpoints and collaterals feature delicate water-ink illustrations and patterns inspired by water, trees, and distant mountains, evoking a sense of movement, serenity, and depth. The color palette is composed of soft neutrals and glistening golds, echoing the warmth and luminosity of Dubai. Typography strikes a careful balance between expressive detail and structured clarity, combining elegance with restraint. Every brand moment was crafted to invite calm, intimacy, and elevated emotion. This is not simply branding for a hotel, but the visual expression of a place where luxury is felt, not announced—where every element flows with intention.

A GLOBAL BRANDING AGENCY

C L I E N T THE EHVANA BY ONE&ONLY REETHI RAH

S E R V I C E S

Brand Strategy | Brand Identity | Guest Journey | Verbal Identity | Branding Touchpoints

The Ehvana is an invitation-only guest program created for the most loyal and affluent guests of One&Only Reethi Rah, Maldives. It offers a world of refined care and emotional connection, where luxury is defined by anticipation, meaning, and deeply personal moments.

A GLOBAL BRANDING AGENCY

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DIDOT

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A GLOBAL BRANDING AGENCY

LOYALTY REIMAGINED AS PERSONAL LUXURY where ANTICIPATION, CARE, and MEANING CONVERGE. The Ehvana is a private guest program at One&Only Reethi Rah, designed exclusively for the resort’s 50 most loyal and affluent guests. We developed the complete brand strategy and identity to reflect grace, precision, and deep personalization. The visual language features a palette of stone, white, grey, and silver, supported by refined typography and tactile materials. Art direction emphasizes stillness, warmth, and quiet confidence, from welcome gifts to printed collaterals. The verbal identity is centered on heartfelt hospitality, using language that is warm, sincere, and effortlessly elegant. Every touchpoint is crafted to feel personal and intentional. The Ehvana redefines loyalty not as a transaction, but as a relationship—where every moment is designed to be remembered, cherished, and uniquely yours.

A GLOBAL BRANDING AGENCY

C L I E N T FOUR SEASONS KUWAIT SPA

S E R V I C E S

Branding Strategy | Branding Touchpoints | Spa Collaterals

The Spa at Four Seasons Kuwait offers a sanctuary of renewal and calm, blending architectural elegance with a deep sense of well- being. Every detail is designed to soothe the senses through space, light, and a philosophy of understated luxury.

A GLOBAL BRANDING AGENCY

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BUTLER

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ULTRALIGHT

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GOLD GRADIENT

A GLOBAL BRANDING AGENCY

ARCHITECTURE, LIGHT and THE ART OF WELLNESS SHAPING THE SPA EXPERIENCE THROUGH ELEGANCE and INTENTION For the Spa at Four Seasons Kuwait, we crafted a branding strategy centered on serenity, renewal, and understated luxury. The touchpoints and collaterals draw inspiration from the soft, glowing light and flowing textures of the spa’s architecture. The palette features airy creams and gentle metallics, with abstract lines suggesting the movement of water. Light, refined typography supports a narrative of indulgence and well-being, creating an experience that feels as essential as it is exquisite.

A GLOBAL BRANDING AGENCY

C L I E N T THE HERITAGE BY AUTOGRAPH COLLECTION

S E R V I C E S

The Heritage by Autograph Collection is a boutique hotel in Downtown Dubai that reimagines hospitality through a modern lens of Emirati culture, offering an experience rooted in tradition, elegance, and a profound sense of place.

A GLOBAL BRANDING AGENCY

VANILLA

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SWEET SANS PRO

PANTONE WHITE C0 M0 Y0 K90

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REGULAR

R36 G31 B33 HEX 241#F21

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LAVENDER

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MAUVE

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PANTONE BLACK 2 C C0 M0 Y0 K100 R0 G0 B0 HEX 00000#

A GLOBAL BRANDING AGENCY

CAPTURING HERITAGE with MODERN GRACE WHILE BUILDING A BOUTIQUE BRAND THAT CELEBRATES LOCAL CULTURE and GLOBAL SOPHISTICATION. The Heritage by Autograph Collection is a boutique hotel in Downtown Dubai that captures the spirit of old Dubai through modern luxury. We led the full brand transformation, from strategic foundations and naming to identity, guest journey, and campaign development. The visual identity draws from mashrabiya patterns, elegant lavender hues, and refined typography to reflect a balance between heritage and contemporary style. The guest experience was shaped around authentic cultural immersion, with Arabic welcomes, oud-scented interiors, curated art, and hands-on workshops that celebrate Emirati craftsmanship. Through the “Captured Heritage” campaign, the hotel becomes a portal to Dubai’s living culture. Every touchpoint invites connection, discovery, and belonging, offering travelers a meaningful stay rooted in place, story, and spirit.

A GLOBAL BRANDING AGENCY

C L I E N T HOTEL BOULEVARD BY AUTOGRAPH COLLECTION

S E R V I C E S

Hotel Boulevard is a boutique lifestyle destination for the curious and culturally connected. Rooted in community and creative spirit, it offers an inspiring stay shaped by contemporary design, local artistry, and an atmosphere of discovery and connection.

A GLOBAL BRANDING AGENCY

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A GLOBAL BRANDING AGENCY

A HOTEL THAT SPEAKS THROUGH ART and ENERGY, REDEFINING THE BOUTIQUE EXPERIENCE in the HEART of the CITY Hotel Boulevard by Autograph Collection redefines boutique hospitality with a brand rooted in culture, community, and creative energy. We led a full brand transformation from strategy and naming to identity and guest experience— designed for a traveler who values inspiration and connection. The visual identity blends deep blues and soft neutrals with layered textures, reflecting urban vibrancy and editorial calm. Typography pairs playful minimalism with quiet elegance, creating a tone that feels both welcoming and refined. From communal art spaces and local design stories to wellness rituals and culinary moments, the guest journey is crafted as a canvas for exploration. Through initiatives like the “Pedal Art Tour,” the brand invites discovery and expression, turning every stay into a story worth sharing.

A GLOBAL BRANDING AGENCY

C L I E N T BEX BEAUTY

S E R V I C E S

Brand Strategy | Brand Identity | Art Direction | Branding Touchpoints

Founded by the singer Balqees, BEX Beauty is a global cosmetics brand blending science, artistry, and cultural authenticity. Designed for modern, confident women, it celebrates natural beauty, skin wellness, and effortless glamour across every touchpoint.

A GLOBAL BRANDING AGENCY

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#A6593D

A GLOBAL BRANDING AGENCY

SKIN, STYLE and SELF- EXPRESSION DEFINE THE WORLD of BEX BEAUTY from PACKAGING to PERSONALITY BEX Beauty is a next-generation cosmetics brand founded by the icon Balqees, created to empower women through natural beauty, skin-first formulas, and confident self-expression. We developed the full brand strategy and visual identity, balancing softness and strength to reflect a personality that is bold, feminine, and trend-defining. The brand’s palette blends nude, mocha, cream, and milky rose tones, while typography pairs an elegant serif with a modern sans-serif for visual contrast. The butterfly mark symbolizes transformation and the power of inner beauty. From packaging and campaign imagery to retail design and digital platforms, every touchpoint is crafted to feel aspirational, effortless, and real. BEX is more than a beauty brand. It is a voice for confident women everywhere.

A GLOBAL BRANDING AGENCY

C L I E N T IRIS ALEXANDER

S E R V I C E S

Branding Strategy | Brand Identity | Art Direction | Verbal Identity | Branding Touchpoints

Based in Hong Kong, Iris Alexander is a fine jewelry house where Renaissance grandeur meets contemporary power. Each piece is a bold expression of identity, designed for women who lead with strength, confidence, and a desire to wear their story with pride.

A GLOBAL BRANDING AGENCY

CLAY BLACK

TYPEFACE

DIDOT

RGB 67 62 60 CMYK 40 40 40 70 #423E3C

STYLE

REGULAR

Aa Aa TYPEFACE RALEWAY STYLE LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SKIN PEACH

RGB 205 140 115 CMYK 40 40 40 70 #CD8C73

MILKY BROWN

RGB 189 156 133 CMYK 24 40 49 1 #BD9C85

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SPARKLE GREY

RGB 246 246 245 CMYK 2 1 2 0 #F6F6F5

A GLOBAL BRANDING AGENCY

THE ART of UNAPOLOGETIC ELEGANCE:SHAPING A JEWELRY IDENTITY THAT CELEBRATES CONTROL, CHARACTER, and CRAFT Iris Alexander is a fine jewelry house in Hong Kong where Renaissance heritage and Baroque splendor collide with the unapologetic power of the modern woman. We developed the brand strategy and identity to reflect a world where craftsmanship becomes a language of control, elegance, and audacity. Inspired by the Château de Fontainebleau, the art direction draws from rose gold, silver, deep black, and rich textures to evoke regal intensity. Imagery is bold and commanding, portraying women not as muses, but as sovereign forces. The verbal identity uses intimate yet authoritative language, turning each phrase into a declaration of identity. Across digital, print, and campaign touchpoints, Iris Alexander emerges as a modern Renaissance—one where beauty is strength, and ornament becomes a symbol of self-possession, purpose, and rule.

A GLOBAL BRANDING AGENCY

C L I E N T DIOR CRUISE COLLECTION

S E R V I C E S

Creative Direction | Photoshoot Production | Art Direction | Styling

Dior is a global icon of fashion and femininity, where heritage and innovation come together to express timeless elegance through every collection.

A GLOBAL BRANDING AGENCY

A VISUAL ODE to MOVEMENT and LIGHT BRINGING the DIOR CRUISE COLLECTION to LIFE We led the creative direction and production of a signature photoshoot for the Dior Cruise Collection, capturing its spirit of joy, color, and craftsmanship. The shoot highlighted the line’s signature palette—ombré leathers, sun-washed accessories, bold eyewear, and luminous gradients. With curated styling and immersive art direction, we created visuals that feel both playful and refined. Each frame was crafted to express the lightness and elegance of the collection, turning fashion into emotion and storytelling. The result is a celebration of the Cruise spirit—where freedom, femininity, and Dior’s timeless artistry meet in movement, color, and sunlit style.

A GLOBAL BRANDING AGENCY

C L I E N T PRIMUS

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Primus is a private yachting society reserved for global visionaries seeking more than ownership. With seamless access to a worldwide fleet, it offers a lifestyle of curated freedom, intentional connection, and elevated experiences shaped by discretion, craftsmanship, and deep personal meaning.

A GLOBAL BRANDING AGENCY

OCEAN BLUE RGB 24 62 89 #183E59

TYPEFACE

PP GATWICK

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

BEIGE RGB 207 199 283 #CFC7B7

TYPEFACE

AVENIR

STYLE

LIGHT

WHITE RGB 255 255 255 #FFFFFF

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

THE ELEGANCE of INVITATION-ONLY LIVING DEFINES AN IDENTITY THAT FLOWS WITH PRESTIGE, CALM AND CONTROL Primus is an invitation-only yachting society that redefines luxury through access without ownership, offering a lifestyle shaped by freedom, discretion, and purpose. We developed the full brand strategy and identity to reflect intentional living and elevated connection. Inspired by the quiet power of the sea, the visual world uses deep ocean blues, forest greens, and elegant neutrals, with textures that suggest calm and fluidity. Typography pairs classical precision with modern restraint, creating a tone of subtle prestige. Every detail from embossed stationery to a velvet membership box with matte gold accents— was crafted to express care and distinction. Primus is more than a brand; it is a universe where influence is quiet, journeys are personal, and membership holds true meaning.

A GLOBAL BRANDING AGENCY

C L I E N T ROMEO MARINE

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Romeo Marine is an international yacht brand born in Dubai, redefining the future of luxury seafaring through global design sensibility, precision engineering, and modern elegance. Each vessel is a statement of innovation and artistry, where craftsmanship meets a world-class maritime vision.

A GLOBAL BRANDING AGENCY

ROMEO BLUE

BEIGE

RGB 89 62 24 030#D17

RGB 283 199 207 73#A3BF

TYPEFACE

OCULI DISPLAY

STYLE

REGULAR

Aa Aa TYPEFACE GOTHAM STYLE LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CHAMPAGNE

CHAMPAGNE FOIL CODE: P81

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CORAL

RGB 255 255 255 1#C4052

A GLOBAL BRANDING AGENCY

SEAFARING REIMAGINED, DESIGN-LED YACHTING for a GLOBAL ELITE We led the full brand creation for Romeo Marine, developing a strategic identity that speaks to discerning global yacht buyers. From naming and positioning to visual identity, color palette, typography, and brand language, every detail was shaped to reflect understated luxury and engineering excellence. We designed a refined emblem inspired by ocean waves and sunrays, supported by a sophisticated palette of Romeo Blue, Champagne, and Coral. The brand extended across high-touch print, metal medallions, business cards, brochures, and editorial-style brand books. Our work culminated in a Monaco Yacht Show presentation, where the brand launched with distinction—anchoring Romeo Marine as a rising force in global yachting.

A GLOBAL BRANDING AGENCY

C L I E N T SIMONE COUPE

S E R V I C E S

Art Direction | Brand Development | Brand Identity | Microsite | Coffee Table Book

Coupé Simone is a one-of-a-kind automotive revival project where Art Deco futurism meets modern craftsmanship. More than a car, it is a design statement and a living work of art, born to inspire and built to leave a lasting legacy.

A GLOBAL BRANDING AGENCY

A MASTERPIECE REBORN THROUGH DESIGN and VISION, CRAFTING THE IDENTITY OF A CAR that LIVES BEYOND TIME Coupé Simone is more than a car. It is a resurrection of design and emotion, brought to life through elegance, mystery, and cultural depth. We crafted the complete brand universe, from naming and brand pillars to a cinematic microsite and a limited-edition coffee table book. The identity draws on Deco futurism and visionary craftsmanship, with a palette of midnight purples and moonlit silvers that evoke sophistication and intrigue. Typography and color express emotion with restraint, reinforcing the car’s sculptural beauty. Every touchpoint was designed to feel timeless and tactile. The coffee table book captures the story as both artifact and expression. Coupé Simone exists not only as an automobile but as a living symbol of legacy, imagination, and creative power.

A GLOBAL BRANDING AGENCY

TYPEFACE

PP GATWICK

STYLE

REGULAR

Aa Aa TYPEFACE AVENIR STYLE ROMAN

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CRIMSON LEGACY

SILENT DAWN

VELVET ECLIPSE

RGB 93 21 51 #5D1533

RGB 255 255 255 #FFFFFF

BURGUNDY TEXTURE

A GLOBAL BRANDING AGENCY

C L I E N T ALTISSIMA

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Cradled in the verdant embrace of Al Barari, Altissima offers a quiet rhythm of life shaped by nature’s calm and architecture’s grace. Here, flow meets stillness, and every space becomes a meditation in light, texture, and intentional beauty.

A GLOBAL BRANDING AGENCY

LOGGIA

NEUTRAL

PMS 7590 C C20 M20 Y25 K0 R212 G196 B184 #D4C4B8

PMS 4685 C C5 M7 Y15 K0 R234 G238 B225 #F5EEE1

Aa Aa TYPEFACE SWEET SANS PRO STYLE REGULAR TYPEFACE LOUIZE DISPLAY STYLE DISPLAY

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CHARCOAL

PMS BLACK %95 C0 M0 Y0 K95 R36 G31 B33 241#f21

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

WHITE

PMS WHITE C0 M0 Y0 K0 R255 G255 B255 #FFFFFF

A GLOBAL BRANDING AGENCY

COMPOSING A WORLD of NATURAL ELEGANCE

Altissima is a visual and strategic expression of refined living shaped by Al Barari’s natural context and architectural depth. We developed a brand identity that conveys clarity, restraint, and confidence without excess. The colour palette —soft whites, nuanced charcoals, and warm metallics—mirrors the environment’s serene tones, while the typographic system balances classical elegance with contemporary fluidity. Every application, from tactile print materials to digital environments, was designed with coherence and care. What emerges is a brand that feels elevated yet grounded, subtle yet unforgettable. More than a residential project, Altissima offers a refined rhythm of living where the essence of home becomes a reflection of nature, space, and inner stillness.

A GLOBAL BRANDING AGENCY

C L I E N T ELITE BY CHALHOUB

S E R V I C E S

Brand Identity | Branding Touchpoints

Elite by Chalhoub is one of the world’s most exclusive private membership experiences, designed for ultra-high-net-worth individuals. It offers access to curated lounges and elevated moments across the most prestigious luxury destinations, combining refinement, privacy, and exceptional hospitality.

A GLOBAL BRANDING AGENCY

TYPEFACE

AUTOGRAPHY

TRANQUIL GRAY #D0D2D3

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg HhAaBbCcDdEeFfGgHh Ii Jj Kk Ll Mm Nn Oo Pp Qq RrIiJjKkLlMmNnOoPpQqRr Ss Tt Uu Vv Ww Xx Yy Zz

SILVER FOX #E5E3E0

Aa TYPEFACE MULI STYLE LIGHT

SAND DUNE #AF8341

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

AJWA #241812

A GLOBAL BRANDING AGENCY

CRAFTING A WORLD OF DISCREET LUXURY by DESIGNING A BRAND EXPERIENCE ROOTED in ELEGANCE, TACTILITY AND EXCLUSIVITY Elite by Chalhoub is a curated membership experience designed for the world most elite clientele, offering access to private lounges and bespoke moments within the region’s most iconic luxury destinations. We developed the full brand identity, crafting a visual and sensory language grounded in discretion, elegance, and cultural refinement. Inspired by natural forms like sea waves and sand dunes, the aesthetic draws from pearl whites, tranquil greys, and rich golds, with tactile finishes that elevate every detail. From embossed invitations to gold-foiled lounge materials, every touchpoint was designed to feel intimate and exceptional. Elite by Chalhoub is more than a service. It is a statement of taste, offering timeless exclusivity to those who value privacy, beauty, and belonging.

A GLOBAL BRANDING AGENCY

C L I E N T LAMBORGHINI

S E R V I C E S

Creative Direction | Art Direction | Photoshoot Production | Royal Engagement Campaign

Lamborghini is a global symbol of power, performance and prestige, uniting Italian excellence with a legacy of bold design and uncompromising craft.

A GLOBAL BRANDING AGENCY

PERFORMANCE ELEVATED to NOBILITY, A VISUAL CAMPAIGN HONORING LEGACY, CRAFT and ROYAL DISTINCTION We developed and produced an exclusive visual campaign for Lamborghini, tailored to engage ultra-high-net-worth individuals and royal families across the GCC and beyond. The creative direction blended cinematic storytelling with curated elegance, celebrating the brand’s heritage of Italian craftsmanship and its emotional resonance among elite circles. Each visual was composed with precision, capturing both the adrenaline of performance and the poise of nobility. The campaign positioned Lamborghini not only as an automotive icon but as a lasting emblem of legacy, status and refined power created for those who live with vision and velocity.

A GLOBAL BRANDING AGENCY

C L I E N T VERSACE

S E R V I C E S

Event Collateral | UHNWI Engagement | Product Launch

Versace is a global icon of bold elegance and Italian glamour, where fashion, fragrance, and storytelling come together in sensual harmony.

A GLOBAL BRANDING AGENCY

A GLOBAL ICON of ISLAND INDULGENCE, CRAFTING CAMPAIGNS that RESONATE

with the WORLD’S MOST REFINED TRAVELERS

A GLOBAL BRANDING AGENCY

UNITED STATED

EUROPE

MIAMI 1680 Washington Avenue Miami Beach, FL 33139 +1 786 862 3000

PARIS 42 Avenue Montaigne 75008 Paris +33 6 51 60 3000

GCC

ASIA

DUBAI, DOHA, SAUDI ARABIA 31st Floor, Anantara Business Tower Business Bay, Dubai +971 4 818 7274

HONG KONG 31st Floor, Anantara Business Tower Dubai, UAE +971 4 818 7274

webelieve@charleysignature.com

charleysignature.com

A GLOBAL BRANDING AGENCY

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