KIMBERLY RASHED
STYLE BECOMES HER: WHERE CONFIDENCE SETS THE TREND By Alana Lauren Photo s: Amy Parsons Photography, Kimberly Rashed
w In the attic of her
to embrace their uniqueness, the focus is on cultivating confidence for all life’s endeavours. “If a child can get up in front of their peers in class and give a presentation, kill their first job interview, or make new friends at an event all with confidence, then I’ve done my job. Not everyone will end up on the cover of Vogue, and that’s okay. It’s so much bigger than that.” In an era of social media and unrealistic beauty standards, her coaching stands as a beacon of authenticity, debunking industry myths and celebrating diversity and inclusivity. With over two decades of experience, Rashed co- founded Essence Model Management alongside Savannah Belsher-MacLean, mentoring aspiring models worldwide. Her continued dedication to guiding the next generation is unwavering. “I can see it in the hallway at school. A parent in the school system says, ‘I see the impactful change you’ve made in these kids.’” With big collaborations and events on the horizon, the possibilities for development are endless. In her journey through the fashion
world, Rashed has witnessed transformations not only in
grandmother’s house, amidst forgotten treasures,
appearances but also in attitudes. Her commitment to instilling confidence extends far beyond the catwalk, reaching into the everyday lives of those she mentors. It’s this holistic approach that sets her apart, shaping not just trends but empowering individuals to embrace their unique style and spirit. With each stride, she continues to redefine the fashion landscape, one confident step at a time. “Fashion isn’t just about the clothing— it’s about confidence.” When style meets self-assurance, the result is nothing short of extraordinary.
Kimberly Rashed stumbled upon an old Singer sewing machine. This chance encounter would ignite a lifelong passion for fashion, leading her to establish Style Becomes Her. From her early days playing dress-up to picking her sister up at modelling auditions, she discovered a whole new world of fashion. Transforming from tomboy to fashion enthusiast, she immersed herself in modelling and fashion design. Going on to teach model development classes, she instilled confidence in students of all ages. As a mother of four, Rashed has witnessed firsthand the transformative power of self-assurance; it has become the cornerstone of her approach, emphasizing healthy body image and positive self-esteem. As Rashed continues to train aspiring models today, the mission extends beyond the runway. With the belief that true success lies in empowering individuals
STYLE BECOME HER Photographer & Image Consultant 902.628.7403
SPRING24 www.pei-living.ca
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