COVER FEATURE
Keeping Ahead of Style
THIS BORN AND RAISED ISLANDER IS ALL ABOUT COMMUNITY.
Sherwood Styling Salon is one of PEI’s largest salons and has been a mainstay in Charlottetown since its inception in 1963. Owner Sandra Weeks began working at the salon in 1987 and purchased it from the previous owners two years later. Since then, Weeks has maintained a reputation for excellence, a quality her loyal clients have come to expect and appreciate. From January to December, the salon does a bustling business. It’s currently staffed by 17 stylists, four estheticians, and a full-time receptionist. “We have clients of all ages,” says Weeks. “I’ve had everyone from toddlers to centenarians in my chair.” The salon has a huge retail selection, and if a client is looking for a product not on shelves, it can be ordered in. For Weeks, the key to a successful and sustainable career in this industry is education. “You must have passion, but you also need education; you’re never finished learning.” The salon hosts several in-shop classes each year, and staff attend workshops off-Island, where they learn the latest techniques and trends. “I have four stylists who have worked for me for over 20 years, and two of my stylists have been in the industry for more than 40. I also have many new stylists, and one can learn just as much from them as you can from the masters.” Born and raised in PEI, Sandra understands that helming a successful business on the Island takes more than just business acumen. “PEI is a community; successful businesses need to genuinely care about Islanders and those that come to the Island to visit,” notes Weeks. “It’s especially important in the salon industry that we listen to our clients, and adapt to their needs. It’s creating relationships that make a lasting impression that keeps our clients coming back.” For anyone thinking about opening their own business on the Island, Sandra Weeks has this to say. “Be honest, see things from others’ perspectives, and truly care about your employees and your clients. You have to believe in what you say, and the work you do.”
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“You must have passion, but you also need education; you’re never finished learning.”
SANDRA WEEKS, Owner/Stylist Sherwood Styling Salon 166 St. Peters Rd., Charlottetown
Info@sherwoodstyling.ca www.sherwoodstyling.ca 902.892.2334
WORDS BY: Annika Borg PHOTO BY: Buffie Boily Photography
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www.pei-living.ca SPRING 2019
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