Empowering Women Through Style THE MOTHER-DAUGHTER DUO BEHIND GO2 ARE HUGE PROPONENTS OF QUALITY CRAFTSMANSHIP AND DESIGN, AND OF GIVING BACK TO THEIR COMMUNITY . JEMS Boutique in Charlottetown is a women’s clothing and accessory shop owned by mother-daughter team Julia and Maureen Campbell. Julia and Maureen are huge proponents of quality craftsmanship and design, and of giving back to their community. “We want to support local not-for-profits and organizations,” says Julia. Together, Julia and Maureen have created Go2, JEMS’s in-house clothing line. “Women’s empowerment is so important to us,” says Julia. “We created a clothing line that fit the ‘real bodies’ we see in our shop every day.” “The concept behind Go2 Clothing is basic, classic designs that you can style how you want; they aren’t for a specific demographic or body type,” explains Julia. “We all wear Go2: me, my mother, our employees. But we all have different personal styles, so we’ve created different looks using the same pieces.” Go2’s freshly- released spring/summer 2019 line features a collection of linen, cotton, and natural fibres, which are a popular request from customers. Supporting local, and giving back to the community, have always been of utmost importance to Julia and Maureen. “When we run events that help not-for-profit community organizations, people show up,” says Julia. “They care about making sure the people who live in PEI get a chance to thrive.” JEMS has supported Island Mothers Helping Mothers, Sharing the Microphone, and the Canadian Mental Health Association. They are currently supporting Blooming House with the launch of their spring/summer collection. “I love the community aspect of running a business here,” says Julia. “We know most of our customers by name. It’s an incredibly supportive community, and we’re grateful to be part of it. I hope we can continue to see it thrive and grow.”
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“Women’s empowerment is so important
to us. We created a clothing line
that fit the ‘real bodies’ we see
JULIA CAMPBELL, Owner/Designer Go 2 Clothing/Jems Boutique 102 Queen St., Charlottetown www.jemsboutique.ca 902.894.1457
in our shop every day.”
WORDS BY: Annika Borg PHOTO BY: Buffie Boily Photography
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