Driven to Succeed
Multi-talented and fearless in business ventures, Kimberly Rashed is an entrepreneur that looks for opportunity.
Kim Rashed wears many creative hats, photographer, style consultant, social media mogul and recently new to the real estate world. You’ll find her doing everything from styling a commercial, merchandising a local shop or hosting a style event – in addition to her full-time role as wife and mother to four. It’s obvious that Rashed is driven to succeed. Her passion for style and fashion began at a young age playing dress up in her grandmother’s attic, with the aid of an old singer sewing machine she was soon altering garments or creating her wardrobe from scratch. Eventually Rashed completed Holland College’s Fashion Arts program on a scholarship, “Over the years I concentrated on sewing for myself and some smaller projects along with managing some retail until I really gained the confidence to turn my passion and experience into a much larger picture for myself.” Rashed launched her business, Style Becomes Her, in 2011, during the height of popularity for the reality show, What Not To Wear , “Family and friends were looking for someone to come in and be honest about what they should and shouldn’t be wearing. I already had design experience and pattern drafting expertise so I really made the importance of fit my focus. I was extremely passionate about working with women struggling with fit.” Said Rashed, “Using my knowledge of fit, I focused on empowering women to feel fabulous and enjoy getting dressed rather than feeling frustrated. That “aha moment” we would have during a one-on-one session was key. It would arm them with the confidence to go forward and dress with excitement.”
Rashed advises that most women are not off-the- rack when it comes to fit, “Unless you’ve made friends with a tailor — which I highly recommend — then fit can be limiting. Knowing that perfect silhouette for your body is key”, says Rashed, “and it’s not a “body type” like we’ve always been told – we’re not fruit.” According to Rashed, hoarding and holding on to items that don’t serve you is one of the biggest mistakes women make in regards to personal style. “You just need to know when to let it go. It doesn’t fit? It’s not really your colour? You have absolutely no clue how to make an outfit out of it? It’s dated? Shop smart, know where to spend and where to save.” Rashed recommends rethinking your wardrobe seasonally as this the best time to edit your current wardrobe. If you haven’t worn an item for more than a year there’s no reason to hold on to it. Rashed also recommends using the expertise of a style consultant, “Life change, body transformation, back to work, retirement, stay-at-home mom who is stuck in a rut? The list can really go on. So many women are really not sure about whether what they are wearing is even working and are just hoping for the best. Sometimes it’s just the kind of boost of confidence that you need."
KIMBERLY RASHED, Entrepreneur Style Becomes Her, Kim Rashed Photography, Real Estate Agent, Social Media Consultant Charlottetown, PE kimberlyrashedphoto@gmail.com
WORDS BY: Jacqui Chaisson PHOTO BY: Amy Parsons Photography
SPRING 2019 www.pei-living.ca
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