P rior to establishing the successful “Farmers Fresh Inc.” umbrella, the Viaene family ran a single business: House of Peppers, a PEI vegetable farm. “Growing large crops--garlic and bell peppers--was a very stressful time,” recalls Trisha Viaene. “Selling our produce to national chain grocers, we received next to nothing. But it became clear that we could successfully sell our vegetables from the Chuckwagon storefront.” As the Viaenes expanded House of Peppers into Farmers Fresh Inc., their firsthand experience with the difficulties affecting local producers shaped their approach. They’ve ensured that these four businesses are unique venues for local producers, farmers, craftspeople, and artists. The Farmers Fresh team has a knack for placing local brands in settings that appeal to customers, and they continue to find innovative ways to loop in Island enterprises from photographers to carpenters to butchers. “Likeminded businesses are our allies, and we’re all ‘supporting local’ together,” Trisha Viaene emphasizes. “Over the years, Farmers Fresh Inc.’s storefronts have carried over 700 different local suppliers’ products. Local suppliers are changing the food system, and the ways people can source and support locally.” Most visitors probably realize that the Chuckwagon Farm Market, Belfast Tulips, Country Taste Kitchen and Bakery, and Riverview Country Market are family businesses. In fact, all four spots are part of Farmers Fresh Inc. Between Farmers Fresh Inc.’s four locations, guests can stock up on PEI fruits, vegetables, and flowers; taste family recipes; sip tea or coffee; entertain their children; and splurge on ethical, gourmet, and local treats. In this issue, PEI Living explores each location.
Four PEI Summer
Favourites - and how They’re Tied Together By Rebecca Spinner Photos Story Thorburn Models Wren and Ira Sheidow
T he Chuckwagon’s games, a traditional “farm market” and a classic country fair. This charming Belfast landmark offers fresh, locally- grown fruits and vegetables, as well as meals and entertainment. Some Chuckwagon produce is grown by Farmers Fresh Inc., some by nearby sources such as Brookfield Gardens, activities and onsite restaurant make it almost a cross between The Chuckwagon Farm Market
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www.pei-living.ca SUMMER 2021
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