Adapting With A Plan
SRL SOLUTIONS Inspiring Women to Lead, Sustain, and Grow Their Businesses
Owner/Operator
Sara Roach-Lewis
History has shown that female-owned businesses don’t survive crisis well. There’s a reason. Let’s change it.
Contact Information
www.srl.solutions
How to survive during crisis: 1. Be strategic. 2. Create a plan. 3. Take action. Take action. Take action.
I t’s jarring to learn fare well during pandemics and economic downturns, says Sara Roach-Lewis, owner of SRL Solutions. However, it’s easy to see how it happens. that women-owned businesses don’t often “In the regular world, women have more childcare, elder care, and household responsibilities,” says Roach-Lewis. “In COVID-19 world, for some of us, we’ve added in working at home with children, and taken away many of our outside supports.”
less in their businesses, it’s a natural financial decision to shift more additional responsibilities to their shoulders. Furthermore, she adds, women don’t always have equal access to supports such as loans and funding programs to help weather financial storms. While sobering, there are ways to overcome these challenges. Here, Sara explains a few.
term. What do you need to do to stay in business? How much money do you have to maintain your operations? How’s your cash flow?
days, but we’ve all had the experience of the magic we can create on a tight deadline. Adopt a new mantra: “Done is better than perfect.” Send the email. Make the call. Finish the deliverable.
2. Create a plan.
Brainstorm all the things you can do to maintain your business during this time. Get clear on how much time you have to work on your business. Reduce your list to laser focus on activities that will help in the short term.
Sara’s final piece of advice?
“Don’t let your business fall to history. You will be amazed at how much you can accomplish with a realistic plan.”
1. Be strategic.
Find more resources to help: www.srl.solutions/plan
3. Take action. Take action. Take action.
Although you may have a long-term vision for your business, right now, you want to look more short-
You likely have less time and more distractions these
Photo By STORY SHEIDOW
Not only this, she says, but because women often make
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www.pei-living.ca SPRING 2020
WOMEN IN BUSINESS 2020
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