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► While showing off your home, highlight the surrounding neighbourhood’s appeal. “You’ve got to sell the town, the experience. The house is just one piece of the puzzle.” ► When it comes to a home’s odour, Delodder strongly prefers a specific scent profile. “Citrus is best,” he explains--naming Citrus Bliss (doTERRA) and Ylang Ylang (Young Living) as his preferred blends. “That citrus smell creates a sense of cleanliness.” He’s so adamant on this point that he personally provides clients with essential oil diffusers. ► Delodder is an animal lover (his own family includes two dogs). But when it comes to selling homes, he warns pet owners to be pragmatic. “Pets can be extremely distracting when showing a property,” he says. “Take them with you when you leave, or find someone to care for them.”
nthony Delodder is one of PEI’s most talented realtors. Still, he’s choosy about the language used to describe those talents. He flat-out refuses the adjective “lucky.” “People see my sold signs everywhere, and say it’s because I’m ‘lucky.’ But there’s no luck involved in what I do,” Delodder says firmly.
► Sometimes, Delodder says, pulling out all the stops simply means treating a prospective buyer to a meal. On other occasions, it’s a more dramatic affair. To attract attention to a vacant restaurant listing’s open house, he hired servers, kitchen staff, and even a live band. “I always wanted my own restaurant!” he laughs. Anthony DeLodder Royal LePage Prince Edward Realty 539 Main Street, Montague Cell: 902.218.6700 902.838.5885 anthonyd@royallepage.ca www.thinkanthony.ca
Granted, it’s easy to leap to “luck” to describe his success. Despite Delodder’s relatively recent debut as a Royal LePage realtor, he reports that he’s on track for the firm’s prestigious Diamond Award (he’s already collected a Platinum Award). But that has less to do with luck than with work ethic, staging techniques, and a maverick taste for creative selling strategies. “The way you showcase properties can create heat in the market,” Delodder says. Here, he walks PEI Living readers through strategies to entice buyers.
“You’re not buying a home, you’re buying a lifestyle and a properly executed listing sells that in the camera work, the staging and the description. It all has to come together.”
► When laying groundwork for successful property sales, everyone involved should commit. “I ask couples all the time, ‘do you both want to sell?’” he explains. “The universe picks up on that stuff.” ► Rushed or amateurish property listings are at a disadvantage; time, technology, and expertise are key to attracting buyers. Delodder himself showcases clients’ homes through professional photography and drone videography - and devotes hours to composing client listings. ► An overly busy or untidy interior can overshadow a gorgeous home. “Buy storage containers and load them up--declutter, declutter, declutter.” ► “The airiness of the home seems to impact offers. The brighter the better,” Delodder muses. He recommends white window treatments and brightly-coloured accent pillows and throws to make the most of light levels. ► However, Delodder offers one caveat on the above: “Don’t confuse ‘bright’ with neon colours. Think of ‘bright’ in gentle, soft shades.” Grey, he notes, suits dining rooms well. ► Overall, Delodder advises restraint while painting. While he suggests touching up concrete foundations, he says “the majority of non-resident buyers this year seem to favour unpainted, natural wood shingles.”
◀ Mega Open House event, April 13, 2018. Executive Assistant,
Taylor Ferguson serving guests.
FALL 2018 www.pei-living.ca
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