here’s something spellbinding about walking into a jewellery store. Is it the diamonds and gemstones that sparkle on all sides? Or does the magic have more to do with the reasons why people visit — birthdays, graduations, engagements, weddings, anniversaries? T Peter Norton of Nortons Jewellers might prefer the latter explanation. “Jewellery serves as a memento,” he muses. “It celebrates a specific moment in time. When you receive a piece of jewellery, you’ll always remember that moment, and the person who gave it to you.”
STYLE
“After all,” he adds, “how many people do you know who
still have their grandmother’s ring, or their grandfather’s watch?”
A permanent fixture in downtown Charlottetown since 1974, Nortons Jewellers remains one of the last independent jewellery stores on PEI. In an era of big box stores and mass produced merchandise, Nortons Jewellers is
distinctly different. You might say a cut above the rest. Their success lies in their ability to balance beauty, price points, style and customer service. Peter Norton and his son Craig carry on the family business by carefully selecting each and every piece of jewellery in the store. “Whether it’s a gold bracelet, a one carat diamond stone, or a strand of pearls, you can be sure it has been chosen for its beauty and inherent value.”
Nortons Jewellers Ltd. This Iconic Island Jewellery Store “Celebrates Everyone’s Special Occasions”
Words by Alana Lauren, Cassandra Bernard Photos: LaVie in Pictures
▲ Image courtesy of Forevermark Diamond
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www.pei-living.ca FALL 2018
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