These days, the phrase “in a pickle” has an old-timey ring to it. You may have heard this if someone found themselves in a difficult situation or they have a problem to which no easy answer can be found. But who knew that being “in a pickle” could actually be a great way to advertise for a campaign? “Have you or someone you love been positively affected by pickles? Does the sound of opening a pickle jar distract you? Have you been the beneficiary of pickle-related deliciousness?” That is what callers are greeted with when they dial 866-MCCLURES. Sounds kind of familiar, though, right? This recorded message is quite similar to a legal service advertisement, but instead, it is linked to a pickle company! When you’re driving down the freeway, it’s guaranteed you will see a dozen advertisements for different legal Relishing Victory! How a Whimsical Campaign Pokes Fun at Legal Service Ads
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fluff — they help people feel like they know you. Some people choose to tell a heartfelt tale about a parent’s death, while others prefer sticking to funny family stories and pop culture obsessions. Both are fine, but we encourage you to step a little outside of your comfort zone. Opening up tends to have significant professional (and personal) rewards. Listen Closely
Any relationship should have give and take. While it’s crucial to open yourself up to others, it’s just as critical to pay attention when they open themselves to you. Good marketing also involves being curious about your audience and listening to what they say. Your customer relationships should be based on conversation, not a monologue. Listening is most important on social media, where customers can provide real- time feedback on your message. But there are also other ways to engage with what your audience is thinking and feeling. Market research on what your customers
do and don’t like can provide valuable insight; online reviews are an opportunity to open a dialogue, and you can even encourage your newsletter readers to share their thoughts on an article. The more you hear and absorb, the better. Have Fun
People want to feel like they’re talking to a real person behind a company, meaning you have to give your brand personality. One of the easiest ways to do that is by tapping into cultural moments and memes that will resonate with
your audience. Demonstrating you keep up with the zeitgeist is one of the most
If you’ve ever built a small business from the ground up, you’ve probably experienced a “sticky” point in your company’s growth. This is the stage where your team is still relatively small but is growing steadily. A lot of times, at this point, there can be some confusion with scheduling projects and keeping track of tasks efficiently. In order to move through this stage, reliable processes must be in place to ensure everyone on the team is aware of what they need to do and when, plus understand any specifics. However, setting up this communication stream can be incredibly challenging for small businesses that might not have the resources to purchase an expensive project management software subscription. These companies might end up relying on clunky communication methods that result in wasted time, frustration, and critical tasks falling through the cracks.
effective ways to show your human side and share an experience with your customers.
But finding the right content to share is crucial. An audience of middle-aged men is unlikely to know about the latest viral meme among college students. And
there’s no need to jump on the latest TikTok dance craze unless that’s your thing. Awkward engagement will get you noticed for all the wrong reasons. Stick to what you and your staff think is enjoyable and relevant and what will strike a chord with your customers. Ultimately, we’re all human — and most people appreciate it when we act like it. Don’t use your brand as a shield to hide who you are. Instead, treat it like a tool to make meaningful and ongoing connections with the people you serve. You’ll earn more brand loyalty by being yourself than by sticking to a carefully crafted sales pitch.
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