Newsletter Pro - November 2022

4 Ways to Give Back to Your Community

services and faces of attorneys plastered on giant billboards. With so many similar campaigns nowadays, trying and making your company stand out from the rest can be a task. That’s how McClure’s Pickles co-owners and brothers, Bob and Joe McClure, came up with the idea to poke fun at the proliferation of personal injury legal service ads. Though attorney billboards are ubiquitous nationwide, the McClures took inspiration from local lawyers for their billboard campaign. With the help of their creative agency, Lafayette American, they designed an advertisement that would catch the attention of

• Host a drive at your

office for canned goods, toiletries, and other resources to donate to your local homeless shelter or community center. • Sponsor a charity walk or run for a good cause. • Set up a “volunteer day” with your staff and spend the day partnering with a local charity organization that needs assistance. • Offer a special discount to community heroes like first responders, medical staff, and veterans.

drivers passing by. And, it sure has worked! Their online store sessions are up 9% since creating the ad, and there was a 60% increase in Canadian visitors due to the placement of billboards throughout roads that connect Michigan with Canada. Many wouldn’t expect a pickle company to come up with a parody of attorney ads, but that’s exactly what the goal was. They’re already one step ahead of the game, making themselves stand out amongst the other pickle companies. The marketing game is the real dill.

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