Few things communicate the Your Crescendo brand’s look and feel more clearly than typography: the way letters, numbers, and symbols are put together. For headlines, subheadings, body copy and meta-related texts, we use the modernist utilitarian typeface called Usual. Typically, these are set in the heavier weights and all caps, with normal spacing between the letters. ANY TYPEFACE NOT REFERENCED IN THIS SECTION WILL BE CONSIDERED UNAUTHORIZED FOR USE. Typography A The weights listed here are what we typically use most, but feel free to use any appropriate font-weight. Do not use Usual in italic form. Usual Light
Usual Bold
SUBHEADINGS aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz
a
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao
Usual Regular
BODY TEXT aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz
HEADLINES aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao
Usual Medium
CAPTIONS
aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao
16
Brand Elements
Made with FlippingBook Proposal Creator