Your Crescendo Styleguide - 2021

Few things communicate the Your Crescendo brand’s look and feel more clearly than typography: the way letters, numbers, and symbols are put together. For headlines, subheadings, body copy and meta-related texts, we use the modernist utilitarian typeface called Usual. Typically, these are set in the heavier weights and all caps, with normal spacing between the letters. ANY TYPEFACE NOT REFERENCED IN THIS SECTION WILL BE CONSIDERED UNAUTHORIZED FOR USE. Typography A The weights listed here are what we typically use most, but feel free to use any appropriate font-weight. Do not use Usual in italic form. Usual Light

Usual Bold

SUBHEADINGS aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz

a

AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ

0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao

Usual Regular

BODY TEXT aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz

HEADLINES aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz

AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ

0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao

AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ

0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao

Usual Medium

CAPTIONS

aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz

AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ

0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao

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Brand Elements

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