Lines
2pt
1pt
Lines are an essential element in our minimalistic visual identity.
The visual aesthetic needs to keep the stroke of the line solid. The stroke weight should also never exceed more than 2pt. Avoid using dotted and any other type of line unless explicitly asked to do so. Your Crescendo has one custom visual element, The Path To Purpose . It is the combination of five solid lines, tracing upward and meeting at a singular point. The Path To Purpose is typically applied to the very bottom of media, oftentimes with the logo.
0.5pt
THE PATH TO PURPOSE
19
Brand Elements
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