The four factors of your choice
Voice
Serious
The Your Crescendo brand personality is Earnest.
Weight language appropriately to match the seriousness of your subject matter. Cultivate a reflective, sincere dialogue with your audience. Engage them with information and education rather than fantasy or entertainment.
We build rapport with conversational phrases and excitement about your topic while remaining on-brand with our messaging. Don’t worry, we don’t need to get all four of these tones into all of our content. Each one will be useful somewhere, and should be applied
Focus on developing a fun and intimate relationship with your audience. Use colloquialisms and contractions liberally to make your content conversational and accessible. Casual
Demonstrate that you admire and respect your subject matter and audience. Treat both with an appropriate level of dignity and deference. Strive for tactful, neutral messaging that avoids strong language. Respectful
Let your zeal for your subject matter show openly. Don’t shy away from taking a personal point of view and convincing others to share it. Enthusiastic
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Brand Elements
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