Your Crescendo Styleguide - 2021

Cover Layout

Photo Background

The photo background should alwasy be one featuring clients engaged with our services.

Overlay

Covers are the first thing anyone sees when you present a document to them and it set the general tone for the contents hidden within. With that being said it’s important we make a good, consistent impression on the viewer. Following the guidlines illustrated on this page will allow us to met that expectation every time.

The color overlay should have a maximum opacity of 75% and adhere to the color guide provided on this page.

Font

Font on the cover should be Usual Light and never exceed 200pt.

Visual Elements

OUR COVER COLORS

The Path To Purpose should appear right before a white block.

Each cover of ours uses a different color for different services we offer.

Business Info

Purple : Finding Your Forte Blue : Placement On Purpose

The logo and website should be prominitely displayed at the bottom of the page.

Green : High Performing Teams on Purpose Brown : Strategic Articualtion on Purpose Orange : Branding on Purpose

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Design Principles

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