Logo In Color
Each brand logo has several color variations for use on different background types, tones, and colors. When in doubt, use the most legible version and color of the logo for the available background. For printed executions, special care should be given to ensure logo legibility on the final media or material used. Purposeful Purple is our primary color. The full color logo should be used on light or complementary color backgrounds. If color is not an option for technical reasons, or if the brand colors do not provide enough contrast with other visual elements, use the black and white logo variations. DO NOT USE ANY COLOR THAT IS NOT SPECIFICALLY DETAILED IN THIS GUIDE. COLOR BREAKDOWNS ARE FOUND ON PAGE 18 OF THIS DOCUMENT.
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Brand Logo
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