CHATTER the box
That final scene was what my team and I call “the glitter”: a magical moment that can’t be duplicated and makes an event truly memorable. Here at Eventique, we try to add these elements of spectacle to every event we execute. Each immersive and emotional moment looks different. The glitter might be a laser light show, an incredible dance performance, or a mind-blowingly realistic hologram. Adding this “wow” factor is an art that’s more complicated than most people think. To create a fantastic spectacle, you have to … 1. Understand who your audience is, and what drives and inspires them. A great idea is only as good as the impact it has on its audience. The attendees of the event have to appreciate the concept for it to make a lasting impression. 2. Keep your budget and logistical options in mind. My team and I won’t suggest a confetti drop that costs more in cleanup fees than our client is willing to consider, or book a pyrotechnic display at a venue where we’re not allowed to have an open flame. These are common-sense considerations that a lot of event companies miss. 3. Ensure the spectacle is a seamless part of the story being told. A spectacle can’t exist separately from the event’s goal and theme. It has to make sense with the rest of the client’s message and agenda, just like the RB backpack record. 4. Build meaning into the moment. A good spectacle isn’t just eye-catching: It’s meaningful and inspiring, too. If RB hadn’t donated its backpacks to kids in need, breaking the record wouldn’t have been as motivating or heartwarming. 5. Plan the reveal strategically. Should the audience be surprised by the spectacle? Or should we tease it and prepare them to ramp up the excitement? These are questions my team always asks during the planning process. A well-executed spectacle provides more than just a “wow” factor. It leads the audience through the first step of a journey the brand wants them to continue. Consider a classic Fourth of July party. Fireworks add literal glitter to the holiday, but they aren’t just fireworks — they represent the blazing muskets our forefathers used to win our country’s independence and inspire the patriotism that keeps America surging forward. The more you think about it, the smarter it becomes! If you still want more “wow” factor, turn the page to read about some of my favorite spectacles our team has produced over the years.
A Quick Word From Our Clients
“Going into a second year of fully virtual events, we knew we needed to step up our game to keep our audiences engaged. Taking on two of our largest events of the year, Eventique brought just the right combination of creativity and attention to detail we needed to do just that. This quote from one of our conference attendees sums Eventique’s contribution to these events perfectly: I was blown away by the connection and community we were able to create within the virtual space.” — Jennifer London (she/her) Events Director Seramount, part of EAB “We worked closely with the Eventique team on a 4,000-person event, and they handled everything you could imagine: from the location and overall aesthetic to the creation of larger-than-life bespoke digital structures. Their creativity, operations, and strategy are top- notch. It was our first event, but their constant communication, detailed renderings, and willingness to support us with just about anything gave us full confidence along the way. The event itself was beautiful and flawlessly executed. The team — especially Eric, Liron, and Chris — has my highest recommendation, and I’m looking forward to the next event.” — Brooke Walter Head of Operations CyberBrokers (Formerly with Metapurse)
- Liron David Founder and Executive Producer
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