PEI LIVING VOL 4 • ISSUE 3 | SPRING 2021 | www.pei-living.ca | FREE COPY HOME | STYLE | FOOD & DRINK | FAMILY | HEALTH | ARTS | BUSINESS
Fourth Annual
CELEBRATE ISLAND WOMEN IN BUSINESS
CHEF ILONA DANIEL BATHING BEAUTIES HELLO SPRING
OVER 30 PAGES
• Maple Leaf Homes are one of the most energy efficient homes in Canada • Maple Leaf Homes has been manufacturing modular housing for over 30 years. Why Choose a Maple Leaf Home?
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Residential Styles • Cape Cod, Chalet and Two-Storey • Cottage Series • Recreational Park Models
Contracted Services MacKenzie Builder Services is the official construction firm for on-site installations.
Commercial Styles • Commercial / Industrial • Global Accommodations • Container Sized Modules
• Bungalow / Ranch • Split Entry • Mini Homes
www.legacyhomespei.ca
Legacy Homes PEI Ltd. • 12745 St. Peters Road • 902.676.3200 • Darren: 902.969.0425
FROM THE EDITOR-IN-CHIEF
A SPRING LIKE NO OTHER
Spring is a wonderful time here on the Island. With things beginning to warm up and the winter starting to thaw, people are eagerly planning gardens, summer projects, and maybe even a few daytrips and excursions. Ice is melting, beaches are coming alive, and summer is inevitably on its way. This spring is like no other: after a long winter of being limited to indoor activities, folks are ready to get out and enjoy the Island. Local businesses are preparing for the “busy season,” and we’re excited to talk about that this issue. This is our annual Women In Business issue – probably my favourite issue of the year! And this year, we’ve highlighted more women than ever!
yoga classes, as well as her luxurious spa treatments.
Robin Gamble, a Realtor with Royal LePage®, has perfected the art of buying and selling homes. Receiving the Diamond Award this year, she’s been at the top of the game for quite some time - with no signs of slowing down. Tanyia Kingyens is the owner and operator of the Pearl Eatery in North Rustico. Tanyia’s experience in the industry, and her ability to adapt, all while honouring the Pearl’s history and vision, have powered where she is today. Thamara Paparoni, with Provincial Realty, has been wildly successful since her career took off as a real estate agent in 2015. After buying and selling many houses of her own, and living on three continents, Thamara knows first- hand what clients need when buying and selling real estate. This year’s Women in Business feature includes over thirty pages of successful, inspiring ladies from all across the Island. Their stories are unique, and powerful, and we’re excited to share them with you. So grab a cup of coffee, a few squares of dark chocolate, and your coziest sweater, and dig in.
Story Sheidow, Editor-in-Chief story@pei-living.ca
Our cover features five fabulous entrepreneurial ladies:
Michele Mallon, with Powerhouse Realty, is a knowledgeable real estate agent using her degree in law and experience working within the legal sector to ensure you have the smoothest, most transparent experience. Karen Murphy, owner of Pure Spa and Modo Yoga in Charlottetown, has seen much success over the years. With both businesses under one roof, Karen is able to offer positive benefits for both the body AND the soul through her
Interested in being a part of the summer issue? Contact Sara Bakker sara@pei-living.ca or Story Sheidow story@pei-living.ca THE BEST OF THE ISLAND - SUMMER 2021
Read PEI Living Magazine online: www.issuu.com/peilivingmagazine
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TABLE OF CONTENTS
Volume 4 • Issue 3 SPRING 2021 PEI LIVING
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Our fourth annual Women in Business cover features some of the amazing entrepreneurs that show us how they “bounce” during a crisis and pivot their ventures to succeed - no matter what. We hope the five women featured on the cover will inspire you!
ON THE COVER (Back L-R) Thamara Paparoni, Michele Mallon, Robin Gamble (Seated L-R) Tanyia Kingyens, Karen Murphy Photographer: Kimberly Rashed Wardrobe: Lady Slipper Boutique Shot on location: Hampton Inn & Suites Charlottetown
FEATURES
8. Wine Trends Cheers to Virtual Tastings
56. Health & Wellness Self-care
66. Home & Cottage Bathing Beauties
96. Style
Hello Spring
102. Family
Calm Your Anxious Dog
108.Women in the Spotlight Erin Arsenault
Little Bird Publishing 29 Valley Street, Unit 2 | Charlottetown, PE C1A 4H9 902.394.7499 | www.pei-living.ca
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PEI LIVING
PUBLISHER Little Bird Publishing EXECUTIVE CEO Jacqui Chaisson jacqui@pei-living.ca 902.394.7499 Editor-in-Chief Story Sheidow story@pei-living.ca Account Executive Sara Bakker sara@pei-living.ca 506.478.2411 EDITORIAL TEAM Food & Drink Editor Jackie Herbert Home Editor Susan Snow Style Editor Kimberly Rashed Copy Editor Rebecca Spinner Contributing Writers Rebecca Spinner Brianne Hogan Kristen Johnson Laura Jean Grant Susan Snow Jackie Herbert Kimberly Rashed Darren MacKenzie CREATIVE TEAM
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FOOD & DRINK
80. Springing to Life Tulip Tips
10. Good Eats
82. The Down and Dirty Vegetable Gardening
Spring Rolls
12. Chef Profile
86. Making It Work
Chef Ilona Daniel
Tiny Backyard Offices
14. Good Eats
STYLE
Pink Lady Gin Cocktail
Graphic Design Jacqui Chaisson Photography Evan Ceretti Sara Bakker Kimberly Rashed Story Thorburn Susan Snow Rachael Peters Evan Herbert Alaina Rashed Jenna Rachelle
92. Bold & Beautiful Spring Earrings
16. Good Eats
Gurkensalat
FAMILY
18. Branch Out With Sprouts The How-To On Sprouts
102. 10 Things... For Yourself
BUSINESS
ARTS & ENTERTAINMENT
20. New World, New Business
HEALTH & WELLNESS
110. Charlottetown Film Festival
PEI Living magazine is published quarterly by Little Bird Publishing. Little Bird Publishing is independently owned and operated. Opinions expressed in PEI Living magazine are those of the authors and do not necessarily reflect the views of the publisher or the advertisers. PEI Living magazine does not assume liability for content. All rights reserved © Little Bird Publishing. Reproduction in whole or in part without permission is prohibited. For permission contact the publisher.
112. The Book Report
62. Not Your Average At-Home Workout Alternative Home Fitness Ideas
Spring Reading List
HOME & COTTAGE
130. Meet the PEI Living Team Sara Bakker, Photographer
72. Easy DIYs
Two Weekend DIY s
Read PEI Living Magazine online: www.issuu.com/peilivingmagazine
Printed by
76. Thrift Flips
A Thrift Decor Challenge
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FOOD & DRINK EDITOR
SEEKING FRESH AND SUPPORTING LOCAL
It’s a new year and time for some new beginnings. This year, like many of you, I will focus on my health and wellness. The pandemic has put many things into perspective for my family, and especially for myself. I’m starting with cutting back on unnecessary things by making room for, and enjoying the more meaningful ones. We’ve always supported community agriculture programs and food cooperatives as well as farm stands and, over the holidays we found time to go and visit the Charlottetown Farmers’ Market. We already support many of the market vendors, but, we found new ones and deeply appreciate that we have access to a local cooperative. Supporting local helps build communities, especially when you buy direct from a farmer, fisher or artisan. I can assure you locally grown food taste better and is better for you!
Also, as part of our new family trend, we’ve made it our mission to try something local and new every week. I hereby challenge my readers to do the same, let me know what you’ve found. In this issue you can follow along on my trendy adventure, starting with my Food Finds. And, in honour of International Women’s Day, and women in business I’m excited to introduce you to well- known chef Ilona Daniels in our local “Chef Spotlight” featuring. We’ll continue to sip our way through these pages with what’s trending in the world of wine and beyond. Next issue, we’ll be heading into summer with a promise of fresh seafood, cocktails, and I’m on a quest to find the best fish cakes!
Jackie Herbert Food & Drink Editor jherbert@pei-living.ca (Photo: Evan Herbert)
Read PEI Living Magazine online: www.issuu.com/peilivingmagazine
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JACKIE’S FAVOURITE [LOCAL] FINDS
TEA INFUSED CHOCOLATE
Treating yourself to chocolate doesn’t call for an occasion, but you may end up celebrating a tea-infused chocolate bar from SipT, Summerside Fog White Belgian Chocolate Bar. (Samuel’s Coffee House, 4 Queen Street, Summerside or by ordering online www.getsipping.ca)
SUGAR SHACK BY EVERMOORE
Maple sap isn’t just running through the tree taps throughout Canada this spring, it’s flowing in the form of a maple spiced ale at Evermoore Brewing. What could be more Canadian than their Sugar Shack craft beer? Its versatility makes for a great beer bread too! (192 Water St. Summerside)
CAPE REEF SMOKEHOUSE
I’m excited to share a newly built smokehouse in Cape Bear featuring a variety of delectable smoked seafood. Cape Reef Seafood & Smokehouse Smoked Scallops were a delicious addition to our charcuterie, or should I say Seacuterie board! They fish it, smoke it, and sell it on site. They really do it all! (2214 Cape Bear Rd, Murray Harbour)
PASTIS LAVENDER COCKTAIL
Lavender doesn’t just smell great; it tastes delicious too. With its broad range of uses, Lavender makes an impactful flavour in soups and stews, cakes, and cookies. Add a shot of Pastis to your lavender lemonade and you now have one of my favourite summer sipper cocktails! Locally-dried lavender can be found at Island Lavender Distillery. (Founders’ Food Hall & Market, 6 Prince St Charlottetown)
MOLASSES BREAD
Molasses bread is delicious sliced warm and served with butter or used as sandwich bread the next day. Vinegar Hill Bakery has an assortment of bread available at the Summerside Farmers’ Market on Saturdays, 9-1 PM. But, get there early to grab a fresh loaf of the molasses bread, I promise you won’t be disappointed! (Summerside Farmers’ Market, 250 Water St, Summerside)
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FOOD & DRINK - WINE
Cheers to Virtual Tastings
By Jackie Herbert, Food & Drink Editor
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Wine (noun) an alcoholic drink made from fermented grape juice.
Tast-ing (noun) a gathering at which people sample, compare, and evaluate different wines, or other drinks or food. Listed are my red wine picks from the PEILC at Founders’ Food Hall in Charlottetown or delivered to your local PEILC. Torres Celeste Crianza 2017 Product of Spain by Miguel Torres S.A. 750 ml $28.98 medium acidity, wood dominate, full bodied Sarmentero Barrica 18 Meses Product of Spain by Bodega Maria 750 ml $48.50 bold, acidic, tannic, dry Faustino Rioja Gran Reserva Product of Spain by Bodegas Faustino 750 ml $38.00 clean, bright, complex, elegant These three are oak barrel-aged red wines of the same grape varietal, Tempranillo, found in Spain’s top wine region, Rioja.
Vir-tu-al (adjective) carried out, accessed, or stored by means of a computer, especially over a network .
We are now a society that knows and understands the virtual world. That has become our reality. For some, the word “virtual” makes you cringe--meetings, workshops, conferences, ugh. Others have experienced the virtual world of travel and things they may not normally have been exposed to. Virtual wine tasting has become one such experience that can bring us together without actually bringing us together. And, for now, that’s what we need. There are several ways to set up a virtual wine tasting; you can be the host or find a professional. Invite your friends and family to join you online at an agreed-upon day and time. You can curate a list of wines to try yourself, ask your local PEILC for some help, or ask each guest to supply everyone with the name of their favourite. Once you have a list, each participant handles picking up their own bottles of wine. Now comes the fun part: the tasting. There are many ways to enjoy this. Research the wines yourself, ask the staff at the PEILC, or ask each person to lead the group through tasting the wine they specifically chose. The good thing about this is no one needs to be an expert; it’s a simple, fun way to spend time together with those you are missing.
Another popular way of tasting wine is at home parties, where guests come to your home to interact and experience the tasting as a group. With the guidance of a sommelier, you can try several new wines, learning about exciting new varietals and their regions! A sommelier walks you through a tasting with a more in-depth look at wines; they are highly informative. This approach is also popular when groups can gather, but for now, Lesley Quinn from Stellar Somm is taking the tastings virtual with a customized list, and new insight on how we can still have an interactive wine tasting virtually. Lastly, the traditional way of tasting wine is at a winery. Right now, on Prince Edward Island, the wineries are closed for the season while they concentrate on production for next year. When they reopen, all local wineries will offer tastings and tours. Grab a small group of your friends and head out for a tasting, or maybe even a picnic in the vineyard when it’s safe to do so! For now, virtual wine tastings can be a great way to have a safe and fun time, while learning about a new favourite wine from the comfort of your own home, with the people you enjoy spending time with.
Enjoy!
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GOOD EATS
Vietnamese Fresh Spring Rolls
These easy-to- make spring rolls are a
refreshing change from the fried variety, and will become a family favourite. They are great as an appetizer, and are delicious dipped in your choice of sauces.
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INGREDIENTS
2 ounces rice vermicelli 8 rice wrappers (8.5 inch diameter) 8 large cooked shrimp - peeled, deveined and cut in half
1 tbs chopped fresh Thai basil 3 tbs chopped fresh mint leaves 3 tbs chopped fresh cilantro 1 red bell pepper 1 cucumber 2 leaves lettuce, chopped 4 tsp fish sauce ¼ cup water 2 tbs fresh lime juice 1 clove garlic, minced 2 tbs white sugar ½ tsp garlic chili sauce 3 tbs hoisin sauce 1 tsp finely chopped peanuts
METHOD
Bring a medium saucepan of water to boil. Boil rice vermicelli three to five minutes, or until al dente, and drain. Fill a large bowl with warm water. Dip one wrapper into the hot water for one second to soften. Lay wrapper flat. In a row across the centre, place two shrimp halves, sliced cucumber and bell pepper, a handful of vermicelli, basil, mint, cilantro and lettuce, leaving about two inches uncovered on each side. Fold uncovered sides inward, then tightly roll the wrapper, beginning at the end with the lettuce. Repeat with remaining ingredients.
In a small bowl, mix the fish sauce, water, lime juice, garlic, sugar and chili sauce.
In another small bowl, mix the hoisin sauce and peanuts.
Serve spring rolls with the fish sauce and hoisin sauce mixtures.
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Chef Ilona Daniel is the founder of Tribe Fresh Events and Consulting, a purpose-driven insights consultancy accelerated by modern approaches to the hospitality industry, immersive experiences, community and culture development, and game- changing deliverables. Chef Ilona Daniel
By Jackie Herbert Photo Heather Ogg
W ith 15 years of experience, she is an industry leader and an established business-builder with projects spanning the globe including Europe, North America, Africa, and Asia. Her strong background in consumer products and services includes a specialized focus on the interconnected producer and
consumer in the food service sector. Ilona is also on the Board of Directors for the Tourism Association of PEI & The PEI Writers Guild. Chef Ilona is a published writer for numerous publications, a media personality, and a dedicated Culinary Instructor at the Culinary Institute of Canada. The episode, “PEI Lobster” of the series, “Untamed Gourmet,” which Chef Ilona hosted was nominated for a Canadian Screen Award.
CHEF’S PROFILE
What do you love about your career?
If we are talking about culinary delicacies, that list is huge and includes some of the following: pomelo, oysters, all of the cheese, white truffles, carrots just pulled out of the ground, a really good ribeye steak, freshly baked bread and butter, blood oranges in season, strawberries eaten warmed naturally by the sun, uni, Ethiopian coffee, and really well-made bubbly.
Every day is different! The main thread that ties all that I do is my passion and belief in the powerful and positive impacts healthy food has on our lives! I help people minimize risk in their food service operations and develop recipes, as well as with food styling and marketing strategies and approaches for clients. I also utilize sensory evaluations to assess clients’ product offerings. When I’m teaching, I think that’s when I learn the most. Working with culinary students reminds me to always keep my sense of wonder for the industry alive. It is that wonder that keeps you in innovation mode.
Five ingredients necessary in everyone’s kitchen, including yours?
Kosher salt, freshly cracked black pepper, garlic, gingerand flat leaf Italian parsley.
Proud moment?
You’re at home, what are you making?
Starting my own business. Tribe Fresh brings together all of my passions into one place; consulting, recipe development, brand marketing, public speaking engagements, media work, food writing, kitchen design, social media marketing/brand development, and curriculum design.
Very likely something Chinese. Right now I’m obsessed with prickly ash, aka Sichuan peppercorn. It’s such a flavourful, tangy spice that leaves your lips tingling and feeling a little numb.
Highlight of your career...so far?
Who’s your biggest supporter?
I don’t think I can put my journey on a highlight reel with a solo experience. I think it’s truly a culmination of so many moments. Being with my culinary students as they master a technique for the first time is hugely impactful on me; it really keeps me so inspired. I’ve also had the great privilege to collaborate with companies from around the world, to cook for royalty and dignitaries, and to have helped create new operations from the ground up. I think the common thread that they share is that these experiences are all people- centred; connecting with people and building connection is a priority to me. Additionally, each of the services I offer engages different parts of my skill set and keeps the edge of my knife on point, as it were. I like all of the things that keep me learning and growing as a person.
I would say my biggest supporter is my brother. I can always count on him to help me when I have a cooking video to shoot, events to prepare for, or any food related activities that happen to pop up. I feel really blessed to have such a super sibling!
The thing you’re looking forward to most in 2021?
Why did you decide to become a chef?
I can’t wait to go to as many seasonal restaurants as I possibly can as I road trip from tip to tip of the Island! Bring on PEI summer!
I want to do my part and help enrich the community I am a part of. I want to inspire good food conversations that encourage people who don’t cook often to try to cook for themselves a little bit more. Food is a powerful medium for expression. I want to empower others to lead with love and compassion by starting with how we feed ourselves. Such a simple act can lead to transformational shifts. The adage “you are what you eat” is 100 per cent accurate.
Contact Chef Ilona chef.ilona.daniel@gmail.com
Foodie pleasure(s)?
This is probably cliché, but whatever; it’s pizza for me! There’s nothing a slice of ‘za can’t cure.
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GOOD EATS
Pink Lady Gin Cocktail
INGREDIENTS
100ml London Dry Gin 4 tsp grenadine ice 1 large egg white
2 strips of pared lemon zest and two maraschino cherries, or choose your favourite garnish (optional)
METHOD
Put two cocktail glasses in the fridge to chill. Pour the gin and grenadine into a cocktail shaker, then fill with ice. Shake until the outside of the shaker feels ice-cold. Strain the mixture into a jug, discarding the ice. Tip the egg white into the shaker and pour in the gin mixture. Shake well until the egg white is frothy – you can also do this in a food processor or using a hand blender, if you like. Pour the cocktail into the prepared glasses. Skewer the cherries onto cocktail sticks, if using, then use to garnish the glasses along with the pared lemon zest, if you like.
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FOOD & DRINK - ANN’S FAVOURITE FINDS
Kitchens Unlimited, House of Kitchens & Fine Dining, features a wide selection of stylish, functional top- quality kitchenware, from brand names you know and love.
Kitchens Unlimited Confederation Court Mall 134 Kent Street, Charlottetown 902.566.2252
Ann Chaisson, Manager
Molcajete Mortar and Pestle This authentic Mexican-style stone mortar and pestle is great for making guacamole, pesto, fresh and dried herb mixes, dips and more. Well balanced and suitable for rigorous pounding and grinding.
Bench Scrapers This might be one of the least known, but the most adaptive, tool you will want
to have in your kitchen. They cut, chop, lift, blend, smooth, measure and clean surfaces. They come in a number of styles - all metal, metal with measurements and black handle or wooden handle.
Joseph Joseph‰ Helix Garlic Press A unique twisting mechanism allows the Helix Garlic Press from Joseph Joseph ‰ to press more garlic with less effort. The two- piece design can hold several cloves at once, and comes apart for easy cleaning.
function & style
Decorative Metal Mesh Bowl This black decorative metal mesh bowl is perfect to add texture to any room and particularly to your kitchen as an attractive fruit or vegetable bowl.
Emile Henry Pizza Stone Made of all natural materials, this pizza stone can withstand high oven temperatures. Designed for use in ovens - conventional and convection - and under the broiler, on grills; charcoal, gas or natural wood.
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GOOD EATS
Gurkensalat (German Cucumber Salad)
Cucumbers are a refreshing ingredient for a spring salad. Light, fresh and amazingly yummy, this salad is a great choice for a light lunch, or add it as a side instead of the traditional leafy greens.
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INGREDIENTS
2 large cucumbers, sliced thin ½ red onion, sliced thin (optional) 1 teaspoon salt ½ cup sour cream 2 tablespoons white sugar 2 tablespoons white vinegar 1 teaspoon dried dill 1 teaspoon dried parsley 1 teaspoon paprika
METHOD
Spread cucumbers and onion on a platter; season with salt and let rest for 30 minutes. Squeeze excess moisture from cucumbers.
Stir sour cream, sugar, vinegar, dill, and parsley together in a large bowl.
Fold cucumber and onion slices into the sour cream mixture.
Refrigerate eight hours to overnight; garnish with paprika to serve.
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FOOD & DRINK
S PROUT S BRANCH OUT with By Story Sheidow
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www.pei-living.ca SPRING 2021 WOMEN IN BUSINESS 2021
F irst of all, why eat sprouts? benefits. They are among the richest foods in vitamins and minerals, with high levels of folate, magnesium, phosphorus, and vitamin k, to name just a few. They actually even contain higher amounts of these nutrients than Despite their tiny size, sprouts offer a multitude of health the full-grown versions of the same plants! But how is that possible? Sprouting grains, legumes, and beans can counteract the effects of certain anti-nutrients found naturally in the foods – which lock up important minerals. Sprouting often enhances the nutritional value of grains, increasing not only their vitamin and mineral content, but also their protein levels. By simply sprouting beans and legumes before cooking them, you can make them into a superfood! Sprouts also contain an unusually high level of enzymes, which can aid in digestion, gas, and bloating. They’re rich in dietary fibre, and low in calories – perfect if you’re trying to watch what you eat, while still ensuring you’re getting all the nutrients you need. But what do you do with sprouts? Many seeds, beans, and legumes can be sprouted, and they all have several uses. Sprouts that are most commonly seen in the grocery store, usually in a little bag or plastic package, are generally sprouted alfalfa or mung beans. These types of sprouts are great on sandwiches, in salads, or even eaten
DAILY RINSING
alone as a light, crunchy snack. When most people think of sprouts, they think of these small, curly plants. But what about sprouted grains and beans? Where would one find those at a store? Sprouted grains and beans are most commonly found in specialty- baked goods and other prepared foods. Sprouted breads are usually found in the health food section, and are much like regular breads, but with a higher nutrient density due to the sprouted grains used in place of standard ones. The extra time and care taken to sprout foods before using them is well worth it when you consider the increased nutritional trade-off, and sprouted breads are a great example of this.
Rinse the seeds by pouring a small amount of cold water into the jar, swirling, and dumping the excess into the sink. Leave the jar tilted on its side (propping it in a bowl works nicely) to allow any leftover water to drain. Rinse your seeds twice daily, and leave the sprouting seeds on a countertop or shelf with ample airflow. Your sprouts will be ready to eat in three to ten days (depending on the variety). Once completely sprouted, dry on a cloth or paper towel for 30-60 minutes, then transfer to a container and store in the fridge for future use. Your sprouts will keep for up to a week!
SPROUTING AT HOME
SOME SPROUTS TO TRY
The best part about sprouts is that they’re incredibly simple to grow, and can be cultivated easily in your kitchen. All you need is an empty jar (preferably with a wide mouth), some cheesecloth or cotton, and some sprouting seeds (these can be found at most local seed stores, such as Veseys, or any health food store). Place one to two tablespoons of the seeds into the jar, and soak for several hours (soaking time varies slightly for each seed type). Once soaked, apply the cloth over the mouth of the jar (affixing with an elastic band), and rinse as per the directions right.
Alfalfa: small, crunchy sprouts, mild in flavour.
Broccoli: thick, hearty sprouts with a nutty, spicy flavour (similar to radish).
Mung bean: very thick and juicy, with a very mild flavour. Cooks well.
Radish: fast growing sprouts with a spicy, hot flavour.
Note: Although not common, sprouts can potentially be a carrier of harmful bacteria such as e.coli. Sprouting at home greatly reduces this risk. However, it is not recommended to consume sprouts while pregnant, as a safety precaution.
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BUSINESS
NEW WORLD, NEW BUSINESS: FIVE WAYS SMALL BUSINESSES ARE ADAPTING By Alana Lauren
COVID-19 has irrevocably altered the way that we do business. Some small businesses have floundered, while others have completely reinvented themselves.
As a result, they’re working hard to adapt - reconfiguring their offerings to boost revenues and planning new strategies.
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The unexpected has forced many to reevaluate plans, practices and procedures, yet one of the advantages of being a small business is the ability to more easily lean into, embrace and adapt to change. For many, the short- term alternate plans or adjustments are fast becoming the realities of the foreseeable future.
they’re calling for leading-edge tools that can help them navigate the logistics. Woman-owned businesses are often primary customers for financial management tools - studies show they’re 43 per cent more likely than male business owners to be concerned that limited access to funds could hurt their businesses. Many small businesses plan to expand through digital and related technology as a response to COVID-19. In fact, many businesses have already added ways to deliver products and services digitally.
Here are five trends that have impacted small business.
Businesses are diversifying.
Freelancing has surged.
Many small businesses have devised new offerings as previous income streams dwindled. For example, hotels are now offering day-rate rooms for people who need to work remotely, distilleries are producing hand sanitizer in addition to spirits and restaurants are offering better, easier take-out options. Difficult times often lead to changes in the way the world operates. Develop products and services that not only solve today’s challenges, but will also thrive in the new, post-difficult- times world.
As people rely on contract work to replace lost jobs, the number of freelancers is growing steadily. Studies also show that women lost jobs at a faster rate than men during 2020, and are more likely to pursue full-time freelance careers due to autonomy and flexible schedules.
Cashless commerce is growing.
To reduce person-to-person contact, businesses of all kinds are discouraging or completely eliminating cash payment options in favour of card or digital payments. Ongoing shifts toward e-commerce, digital payments (including contactless), instant payments and cash displacement have all been significantly boosted in the past year. As consumers seek efficiency and convenience, there has also been a boost in digital payments via payment platforms such as Square - a crucial assist to help small businesses stay competitive.
Virtual experiences are expanding.
Companies have transformed in-person events into digital experiences. From virtual happy hours, to podcast product releases, to YouTube customer videos, everything is going online. The real opportunity is to somehow provide the experience and connectivity of a former live event to a virtual one that actually can sustain itself over time, even after the end of the pandemic. As consumers, we have a responsibility to support locally-owned businesses during exceptional circumstances like the past year. When you shop locally, everyone wins!
Demand is up for digital tools.
As small businesses lean more on online business functions and/or e-commerce during social isolation,
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BUSINESS
It’s no secret that the past twelve months have been unprecedented, and for many local businesses, the future is still unsure.
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Celebrating Island Women in Business
In April 2020, the Island had 3,057 continuing businesses, according to Statistics Canada. That’s compared to 3,334 one year earlier. This trend continued across the country, the Statistics Canada report says. Almost 90,000 businesses closed across Canada in April 2020, more than twice the level reported in April 2019.
By Jacqui Chaisson
T his is the fourth annual relevant than ever before. It’s a fact that Canadian women’s businesses have suffered economically Women in Business feature that PEI Living has published, but this year, it seems more from the pandemic. However, they actually fared marginally better than other business groups by responding quicker and in more innovative ways. We can talk about the statistics, but it’s the real-life experiences of woman entrepreneurs that tell the true story of how Island business owners, men and women, banded together to mentor and support each other throughout the crisis. Female entrepreneurs seek out support from each other through social media groups and organizations that cater to woman business owners. One resource is the Facebook group “Empower PEI Community,” led by Ashley Green. As of right now, the group is sitting at over 1300 members and growing. In 2020, it changed its name from “Girl Bosses of PEI” to “Empower PEI” and registered as a nonprofit, opening the group up to a larger membership. “We’re looking to support traditionally underrepresented entrepreneurs and managers in the 2SLGBTQIA+ and
BIPOC communities,” says Green, “in addition to women in business.”
virtual and small group gatherings,” says Green. “Currently we are working on producing a series of ‘After Hours Coffee Chats’ at a variety of local businesses across the Island. We’re hoping to hold our first one in March for about 20 attendees, and will be making an announcement soon.” We hope the women featured in this issue inspire you to support their ventures and other locally owned businesses.
Group members shared their resources, helped each other navigate the available assistance, prepared operational plans, and contributed to making decisions on how to move forward. “Last March, just before COVID-19 was declared a pandemic, the group was eerily quiet for a few days. Everyone was thinking it, but no one wanted to be the first to mention it,” says Green. “I made a post asking how members were doing, and what changes they were making to prepare, and that’s when the floodgates opened. From there, it [COVID-19] was declared a pandemic, and the foundation of support was already well-established.” With this feature, PEI Living introduces you to outstanding women who have shown a true entrepreneurial spirit and persevered throughout these uncertain times. With COVID still lingering, especially in neighbouring provinces, groups like Empower PEI have been hesitant to plan in-person events. “Normally we would host a full day conference in March for 60 to 80 attendees, but this year, we’re looking [at] more
Ashley Green, leader of Facebook group “ Empower PEI Community” (photo Oakar Myint)
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WHERE RELAXATION AND REJUVENATION MEET Karen Murphy keeps Islanders feeling their best with yoga studio and full-service spa
By Alana Lauren Photos Sara Bakker
“I have two incredibly talented teams, and I’m so appreciative of everyone’s support.”
MODO YOGA
higher temperature means your body has to work harder to cool you down, so there are great cardiovascular benefits.” The studio is heated by infrared panels that allow for deep, safe stretching and promote detoxification of the skin, blood, and muscles through sweat. But no matter the studio temperature, peaceful vibes are always flowing within Modo Yoga’s own little community. The studio’s Energy Exchange team helps to keep everything sanitized (in exchange for free yoga classes), and quite a few of the students have gone on to become trained yoga teachers themselves.
Karen Murphy was living out in Alberta when she discovered hot yoga and made it her mission to bring it home to PEI. Now her Charlottetown studio, Modo Yoga, is “like a second home” to Islanders craving the steamy benefits of stress reduction, improved strength, and flexibility. “Hot yoga is for people who want the mindfulness of yoga but also the sweat and the cleansing the heat provides,” says Murphy, adding that hot yoga attracts everyone from runners and athletes to newly-retired folks. “A
- Karen Murphy
COVER FEATURE
local wedding season, as the rebooked 2020 couples and eager 2021 couples celebrate their love here at home. Running two businesses in the same building certainly keeps Murphy busy, but she says she wouldn’t have it any other way — and never stops dreaming up new ideas to make them even better. “This is like my second home, surrounded by people I love,” says Murphy. “I have two incredibly talented teams, and I’m so appreciative of everyone’s support.”
take a deep breath, and forget about everything on their to-do list.
Along with yoga and hot yoga classes, the studio also offers fitness classes like barre and High Intensity Interval Training (HIIT). While the pandemic’s mandatory closures were difficult for everyone, Murphy says everyone is now “more grateful than ever” to be exercising together in person — and using yoga as a way to maintain a sense of inner peace. “The more we can be present and aware of our breath, the more peace we have inside ourselves and to bring to our families. But yoga is a practice. It’s not about being perfect,” says Murphy. “I’m always admiring our students’ dedication to the practice. Many of them say it’s their ‘medicine,’ and it’s so important for them to take this time for themselves.”
“From the moment you come in, we’re focusing on your relaxation — allowing you to really treat yourself,” says Murphy. The full-service spa specializes in providing customized experiences for each client, with services like manicures, pedicures, waxing, eyelash enhancements (lifts, tints, extensions), and facials with Organic Eminence Skin Care. Massage is one of Pure Spa’s most popular services, with a full lineup that includes everything from therapeutic massage to prenatal and couples’ massages. Since Islanders aren’t able to fly south this spring in search of sunshine, Murphy is expecting a lot of bookings for their SunnaTan organic spray tans — each custom-mixed based on the person’s skin tone for a golden, natural- looking glow. And while the ongoing pandemic has significantly cut down on out- of-province spa guests, she says it’s given many Islanders a newfound appreciation for prioritizing their own self-care and indulging in special treatments that will help them feel their best. She’s also hoping for a busy
PURE SPA
Modo Yoga/Pure Spa 4 Prince St, Charlottetown
Murphy was already a believer in the restorative power of yoga and decided to incorporate even more ways to help Islanders feel refreshed and rejuvenated — all under the same roof as Modo Yoga. Sitting above the sparkling Charlottetown waterfront, Pure Spa is designed as a calm and welcoming space where people can walk in,
Modo Yoga 902.894.9642 info@modoyogacharlottetown.com www.modoyoga.com
Pure Spa 902.894.9642
info@purespapei.com www.purespapei.com
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COVER FEATURE
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www.pei-living.ca SPRING 2021 WOMEN IN BUSINESS 2021
Provincial Realty’s Thamara Paparoni This local Realtor ‰ breezes through buying, selling, “flipping,” and more
By Rebecca Spinner Photos Sara Bakker
P rovincial Realty’s Thamara Paparoni has done plenty of homebuying and selling on her own behalf—and not just for properties she personally planned to reside in long-term. “My husband and I are in the Airbnb business, but we also have rental properties, which are amazing investment opportunities,” she explains. “Since we moved to PEI ten years ago, we’ve flipped four houses.”
“My Goal is to Help”
For those “staging” their home—either for sale, or as a rental property—she offers advice on creating an elegant interior. “Choose the right materials, and finishes that suit the property. Keep it simple.” Before moving to PEI, Thamara lived in England and Venezuela; today, she’s fluently bilingual. “Even though
Thamara’s confidence, expertise, and especially commitment stand out as she describes her approach to her work. “I put my mind and heart into helping my clients,” she says. “My goal is to help people, educate them on the market, guide them and listen well to their needs.” “What I love the most about my job is helping people,” she adds—so she’s perfectly suited to steering Islanders through everything required to create a new home or proudly welcome visitors. “Thamara was the perfect agent for our first-time home buying experience. After taking her time to get to know us and our must- haves for a house, she showed us the perfect place and then helped us get it the very next day! She guided us through all of the important steps, supported us throughout the process, and never once felt pushy. [...] She made time no matter what, was never too busy, and even checked in on us after we had settled in to our new place.” - Heather McIsaac
PEI’s “Potential”
I’ve been in Canada most of my life, my mother language is
Given Thamara’s own adventurous approach to real estate, she can easily get on the same page as clients planning a flip or short-term rental, as well as those marketing or purchasing a personal or family residence. Either way, she’s less focused on a home’s first-glance aesthetics than its underlying qualities—which can help her clients hone in on spectacular properties. “When looking for a home that needs TLC, but has potential, I always tell my clients to make sure the structure, roof, siding and windows are in good shape,” explains Thamara (who says an adequate home inspection is also vital). It’s been well over a decade since she started applying her ability to detect “potential” to her personal purchases. “I bought my first home in Ontario fifteen years ago, and it needed a lot of TLC—from paint to floors to opening walls!”
Spanish, which I still get to practice often,” she says.
Thamara Paparoni - Provincial Realty | 18 Great George Street, Charlottetown 902.316.1623 | thamara.paparoni@provincialrealty.ca | www.thamarapaparoni.com
“The Place Where Our Neighbours Gather” The Pearl Eatery’s Tanyia Kingyens on Her Family’s Path Through 2020
By Rebecca Spinner Photos Sara Bakker
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A few years ago, the Pearl Eatery’s owners began reshaping the Pearl for the Island community. “We love that people see us as a special occasion restaurant, but we believe that the Pearl should not simply be reserved for special occasions,” explains Tanyia Kingyens. As the Pearl’s co-owners, she and her husband Rod Kingyens also wanted to welcome more PEI residents to the restaurant’s dining room, rather than focusing on tourists. They created new features targeted at locals—such as a monthly seasonal prix-fixe menu—and Islanders responded eagerly. “Guests loved knowing what the experience cost before making a reservation,” explains Tanyia, who estimates that the percentage of local guests at the Pearl Eatery doubled in 2019. During the 2019/2020 off-season, however, Tanyia and Rod learned that their grandson Camden was fighting brain cancer. As they devoted their energies to three-year-old Camden and his parents, Matt and Victoria, the COVID-19 pandemic placed additional strain on preparations for the Pearl’s 2020 summer season.
Last March, the Pearl’s website stated that the restaurant would not reopen as usual in June 2020. “The choice to remain closed last season was a difficult one,” Tanyia admits. “We notified our team members first, then made the public announcement. March 2020 was the first time that I shared our family’s battle on the Pearl’s business page.” Although she acknowledges that she had concerns about closing the Pearl, “Those days when we were able to support our son and his family were precious.” As the Island community learned of the crisis, their kindness—and kindness beyond the Island’s borders—became a constant in the Kingyens’ lives. “We were overwhelmed by the love and care that were poured out on our family. Gifts of food, toys, personal care items, financial support for Matt and Victoria, and prayers from every corner of the earth.” Camden eventually required multiple types of treatment at Toronto’s Hospital for Sick Children, and the COVID-19 pandemic complicated the family’s prospective accommodations. “A hotel in downtown Toronto during COVID-19 seemed like a pretty frightening scenario,” says Tanyia. Before long, however, another Island family touched base to lend the
Kingyens their son’s vacant apartment. “We were granted the use of that apartment for the entire time at Sick Kids—two and a half months,” Tanyia marvels. “It was only two blocks from the hospital.” In early December of 2020, Camden Kingyens “left his earthly parents’ loving embrace, and is now safe in the arms of Jesus,” Tanyia says. She calls her grandson “a beautiful, happy, joyful and mildly mischievous little boy.” As Tanyia discusses her family’s journey, her thankfulness is palpable. While her decades as a businesswoman honed her self- reliance, she explains, “In difficult times, we tend to withdraw and try to solve our problems ourselves. If we share our struggles, our neighbours will work together day and night to help us. This island is not just a community; we are family.” Tanyia and Rod are preparing to reopen the Pearl Eatery for summer 2021. With chef team Josh Bird and Rachel O’Shea on board, the Kingyens are fine-tuning changes to ensure that the Pearl is COVID-safe, and Tanyia reveals that they’re planning to add a daytime patio cafe. “We’re so full of gratitude for all that our community has done for us,” she says. “We want to be the place where our neighbors gather, day and night.”
The Pearl Eatery | 7792 Cavendish Road, North Rustico | 902.963.2111 | www.pearleatery.com
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COVER FEATURE
“The more transactions I worked through and the more clients I helped, the more I learned, as the industry grows and evolves, so do I.”
- Robin Gamble
HAPPY CLIENTS = GROWING BUSINESS FOR REALTOR ‰ ROBIN GAMBLE
By Laura Jean Grant Photos Sara Bakker
For PEI Realtor ‰ Robin Gamble, there’s nothing quite like a referral to prove she’s on the right path and doing the right things for her clients. “I have a lot of repeat clients at this point, and clients that refer friends and family to me,” she says. “Honestly, the best compliment someone can give me as a businesswoman, is a referral. Word of mouth is a powerful tool here in PEI.” Now five years into her career in real estate, Gamble says integrity, perseverance, and a dedication to helping her clients achieve their goals have been at the foundation of her work from the beginning. She’s gained a ton of experience and knowledge in a relatively short time by working with a wide range of clients and helping them navigate the complex world of buying and selling properties. “The more transactions I worked through and the more clients I helped, the more I learned,” she recalls. “As the industry grows and evolves, so do I.” That growth was recently recognized in a big way when Gamble received Royal LePage’s 2020 Diamond Award for real estate agents in the top three per cent nationwide. It’s a significant accomplishment, especially considering
there are approximately 18,000 Royal LePage Realtors ‰ in Canada.
so all they have to do is worry about packing.”
“When I first started in real estate, receiving the Diamond Award was a dream,” she says, noting that being able to achieve that dream is actually a credit to her clients. “Without them trusting me and allowing me to help them, this never would have happened.”
It can all add up to some long days, but Gamble wouldn’t have it any other way and said her family – which includes her husband, twin 13-year-old sons, and her parents – have been a steady support system throughout her journey in real estate. “I’m so thankful for the support and understanding from my family,” she says “Real estate has taught me so much about who I am as a person and how I want to spend my professional life moving forward. I do appreciate the flexibility of being a realtor and being able to schedule time off so I can watch my kids play hockey, or so I can get them to early morning jazz band practice.” And while being a realtor gives Gamble important flexibility with her own family, it also allows her the opportunity to help other families across PEI through one of the biggest transactions of their life.
Part of earning that trust, according to Gamble, is taking the time to educate her clients and taking care of all the details that make the buying or selling process as smooth as possible for them. “I love being the liaison throughout the transaction, being that person that my clients feel they can call anytime to ask questions or ask for help,” she says. “I do as much as I can for them,
“I love the feeling on closing day when I can say, ‘the keys are yours,” she says.
Robin Gamble, Royal LePage Prince Edward Realty 902.969.5201 robingamble@royallepage.ca www.robinspeirealestate.com
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“Buying a home isn’t just a financial
transaction. It involves
complex factors that can benefit from a female perspective.”
- Michele Mallon
“THERE ARE LOTS OF POSITIVES” How Michele Mallon Excells as A Female Realtor ‰
By Rebecca Spinner Photos Story Thorburn
A career on two continents, and in two fields, has provided Michele Mallon of Powerhouse Realty with a uniquely universal viewpoint on female entrepreneurship. “There are lots of positives to being a ‘woman in business,’” says Mallon, noting that realty is a profession in which businesswomen can thrive. “On PEI, there are more women working as realtors than men. I’d say that’s because of the work-life flexibility.” Professional independence and self-direction can be preferable—or necessary—for female entrepreneurs and businesswomen, Mallon says. She singles out the value of realistic personal schedules, and of enabling businesswomen to work from home. “Traditionally women have taken on the primary caregiver role, which can limit their working ability, as it’s difficult to balance daycare and school hours,” notes Mallon, who is a mother. “COVID-19 highlighted the need for a change in how we view work hours, but I think women have been asking for these changes for a long time.”
Mallon points out other qualities that led her, as a businesswoman, toward realty. Having pursued a legal career before arriving in PEI, she appreciates that selling homes depends on strengths like empathy and communication. “As a female realtor, I’m able to connect easily with the reasons behind buying a first home, upgrading for family needs, and downsizing,” she explains. “Buying a home isn’t just a financial transaction. It involves complex factors that can benefit from a female perspective.” Pivoting to realty also allowed for independence that didn’t just apply to Mallon’s schedule or worksite. “The biggest change [in realty] is that I’m self-employed. That freedom allows me to be creative with marketing, and to test new ideas without having to seek approval first.” Mallon, once based in England, praises PEI’s resources for female entrepreneurs. She mentions her appreciation for the PEI Business Women’s Association (PEIBWA) in particular. “Platforms like this
[PEIBWA] have allowed me to ask questions and seek help.”
An important individual connection has also buoyed Mallon’s success at Powerhouse Realty: “My broker, Patty Campbell, has definitely been my role model and cheerleader,” Mallon smiles. “It’s inspiring to have someone in my life who can combine the best qualities of being a woman and a business professional.” In 2020, Mallon notes, the Powerhouse Realty team offered both self-isolation tools for clients (Mallon’s “360 video” home tours will continue in 2021) and support for PEI residents (“Helping Hand bags” for vulnerable locals). She’s encountered nervousness about the economics of the coming year, Mallon says, but her tone is reassuring as she discusses her own expectations. “We’re seeing an increase of people moving to the Island. The housing market is likely to remain strong through 2021.”
Michele Mallon, Powerhouse Realty PEI Inc. 902.940.7382 michele@powerhouserealtypei.com www.powerhouserealtypei.com
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