“THERE ARE LOTS OF POSITIVES” How Michele Mallon Excells as A Female Realtor ‰
By Rebecca Spinner Photos Story Thorburn
A career on two continents, and in two fields, has provided Michele Mallon of Powerhouse Realty with a uniquely universal viewpoint on female entrepreneurship. “There are lots of positives to being a ‘woman in business,’” says Mallon, noting that realty is a profession in which businesswomen can thrive. “On PEI, there are more women working as realtors than men. I’d say that’s because of the work-life flexibility.” Professional independence and self-direction can be preferable—or necessary—for female entrepreneurs and businesswomen, Mallon says. She singles out the value of realistic personal schedules, and of enabling businesswomen to work from home. “Traditionally women have taken on the primary caregiver role, which can limit their working ability, as it’s difficult to balance daycare and school hours,” notes Mallon, who is a mother. “COVID-19 highlighted the need for a change in how we view work hours, but I think women have been asking for these changes for a long time.”
Mallon points out other qualities that led her, as a businesswoman, toward realty. Having pursued a legal career before arriving in PEI, she appreciates that selling homes depends on strengths like empathy and communication. “As a female realtor, I’m able to connect easily with the reasons behind buying a first home, upgrading for family needs, and downsizing,” she explains. “Buying a home isn’t just a financial transaction. It involves complex factors that can benefit from a female perspective.” Pivoting to realty also allowed for independence that didn’t just apply to Mallon’s schedule or worksite. “The biggest change [in realty] is that I’m self-employed. That freedom allows me to be creative with marketing, and to test new ideas without having to seek approval first.” Mallon, once based in England, praises PEI’s resources for female entrepreneurs. She mentions her appreciation for the PEI Business Women’s Association (PEIBWA) in particular. “Platforms like this
[PEIBWA] have allowed me to ask questions and seek help.”
An important individual connection has also buoyed Mallon’s success at Powerhouse Realty: “My broker, Patty Campbell, has definitely been my role model and cheerleader,” Mallon smiles. “It’s inspiring to have someone in my life who can combine the best qualities of being a woman and a business professional.” In 2020, Mallon notes, the Powerhouse Realty team offered both self-isolation tools for clients (Mallon’s “360 video” home tours will continue in 2021) and support for PEI residents (“Helping Hand bags” for vulnerable locals). She’s encountered nervousness about the economics of the coming year, Mallon says, but her tone is reassuring as she discusses her own expectations. “We’re seeing an increase of people moving to the Island. The housing market is likely to remain strong through 2021.”
Michele Mallon, Powerhouse Realty PEI Inc. 902.940.7382 michele@powerhouserealtypei.com www.powerhouserealtypei.com
WOMEN IN BUSINESS 2021
SPRING 2021 www.pei-living.ca
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