Fixing Your Tech Problems
CRACKED DEVICE CO.
Lori Ashley Owner/Operator
Contact Information
(a Public Mobile reseller) 61 Capital Dr, Charlottetown 902.218.6344 crackeddeviceco@gmail.com www.crackeddevice.ca
“I knew this was a fantastic opportunity with a lot of room for growth, both for the business and me.”
F ive years ago, Lori Ashley come with a broken cell phone. “We were talking about how our friend had broken her phone earlier in the week and how much it costs to replace it, all her data being lost and the amount of landfill waste,” says Ashley. “We knew that there were a few people repairing phones in their basements in their spare time, but there wasn’t a mainstream, well-known option for repair.” was enjoying an evening with friends, when the conversation drifted to the struggles that They began to discuss the merits of a brick-and-mortar repair store, namely saving money for people and keeping broken items from ending up in
and some really clever marketing. And while the logo “Mr. Crackers” may lead you to think they just fix broken screens, Ashley and her team offer other services as well. “We are always happiest when we are able to help someone, whether it is a cracked screen, degraded battery, charging issues, data recovery or moving data from one device to another,” she says. “We are here to help!”
landfills. That night, Cracked Device Co. was born.
The timing was just right. The need for cell repair was rising, no one else was offering the service, and Ashley was looking for a new challenge. “I had been a stay at home mom for the past seven years, and both kids were now in school,” she says. “I always had an interest in the tech field and enjoyed working with my hands, taking things apart and putting them back together. I knew this was a fantastic opportunity with a lot of room for growth, both for the business and me.” Ashley has grown the business over the last five years with word of mouth advertising, social media presence
By Kristen Johnson Photos Evan Ceretti
44
www.pei-living.ca SPRING 2021 WOMEN IN BUSINESS 2021
Made with FlippingBook - Online magazine maker