Fashion Meets Fun!
ISLA CLOTHING
Owner/Operator
Emma Hill
Contact Information
134 Kent Street, Charlottetown 902.892.4048 emma@islaclothing.com www.islaclothing.com
“I wanted to bring in different brands and different unique styles so if you’re looking for that you know you’ll find it at Isla.”
In a year when everyone is appreciating the small things more than ever, Emma Hill is taking that same approach with her Isla Clothing boutique. Whether it’s a repeat customer coming into her store or a new follower on one of Isla Clothing’s social media accounts, every interaction represents another stepping stone for her growing Charlottetown-based business. “I have quite a clientele now, and I have a following on Instagram, and I just launched my website which has been doing really great so far, so just having people be receptive and like what you’re bringing in is really rewarding,” she says.
Born and raised in PEI, Hill lived in Halifax and travelled internationally before returning to the Island and realizing her dream of opening a local clothing shop, similar to the ones she had fallen in love with during her time away from the Island. “I wanted to bring in different brands and different unique styles so if you’re looking for that you know you’ll find it at Isla,” she says, noting the store carries everything from dressier apparel, to more casual clothing, to loungewear, which is in high demand as people spend more time at home during the pandemic. Having opened Isla Clothing just a little over a year ago, the pandemic has presented lots of challenges for her
young business, but Hill has rolled with it and adapted. When she had to close the store for 10 weeks, she did curbside pickup and delivered directly to her customers, and since opening back up in May she’s continued to meet the changing needs of her clientele both in-store and online. “People have been so good to support local, so that has been awesome for us,” she says.
By Laura Jean Grant Photos Sara Bakker
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www.pei-living.ca SPRING 2021 WOMEN IN BUSINESS 2021
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