Reputation For Excellence
HOP|SIP|SWIRL
Owner/Operator
Jackie Herbert
Contact Information
info@hopsipswirl.ca 902.330.2739 www.hopsipswirl.ca
“We want our clients to say, ‘truly authentic and a wonderful experience, we highly recommend this tour, bravo!”
L ike so many tourism operators, Jackie Herbert of HOP|SIP|SWIRL TASTING TOURS was gearing up for a busy 2020 summer season. By February, her bookings were up by more than a third. And by June 2020, all her tours were cancelled. Her entrepreneurial spirit wasn’t dampened for long though. A tour partner reached out and asked Jackie if she would consider doing a virtual tasting. “I wasn’t quite sure how it would all work,” said Jackie, “But I jumped at the chance to try. We took our existing business model – providing extraordinary experiences and applied it to a virtual audience.
In doing so, Jackie has brought Island hospitality across the country and solved a problem conference and event organizers are all facing – how to replicate the networking and social activities people love about in person events online. Since COVID hit, Jackie has worked with a number of event organizers and businesses to create a customized and enjoyable experience for their guests. “Starting with the custom delivery box of local beverages and food pairings delivered right to guests’ door, we are able to create a lasting experience beyond the LIVE event. From the moment they receive their specially curated box of authentic PEI products,
until the follow up after the virtual event, our guests have felt they have truly experienced a trip to PEI. A common response is how “totally unique PEI is” and how excited they are “to come to PEI after travel bans have been lifted,” said Jackie. “As a tourism operator, these are encouraging words!”
By Alana Lauren Photos Evan Herbert
WOMEN IN BUSINESS 2021
SPRING 2021 www.pei-living.ca
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