A fter leaving the fashion world in 2016, Shawna Perry made a stylish comeback three years later with the launch of the consignment boutique Little Black Dress. Initially an online business, the first “brick and mortar” shop opened up in Summerside in 2020 with a new (and bigger) location planned for March 2021 “just down the street” at 227 Water Street. Perry says the shop’s most popular services include private shopping parties, professional fittings and bridal packages, and style boxes, which are boxes of 10-15 items prepared uniquely for you based on your style and size. “You have 48 hours to try everything on, and you only pay for any items you decide to purchase,” says Perry. When it comes to buying consignment fashion, Perry says there are many benefits, ranging from cost efficiency to supporting locally owned businesses to environmental factors. “Clothing alone accounts for 90 per cent of textile waste,” she says. Style consultancy, which Perry likens to personal training, is another sought- after service of the shop, . “Working with a style consultant means we get to know you,” she says. “We get to know not only your style, but your body and your fashion personality too. We get to know what cuts and colours work for you, and what your closet currently consists of and what it’s missing.”
Perry says she knows her clients’ wardrobes “like the back of my hand.”
“Little Black Dress is not just a boutique. We are a community,” says Perry. “We empower our clients, our customers. Here, fashion has no size, no gender, no age, no race. No rules.”
Little Black Dress Co. 227 Water Street, Summerside 902.724.5554 www.thelittleblackdressco.com
▲ The CBDC PEI (CBDC Central PEI) Award for New Business of the Year (2020): Little Black Dress Co.
SPRING 2021 www.pei-living.ca
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