STYLE
Sustainability Leads The Way In The "New Normal"
By Story Sheidow Photos Evan Ceretti
“It’s no secret that we can’t just consume our way to a more sustainable world, “ says Viena Jayde Ålander, co-creator of the new Naturally Canada Emporium, and collaborator of eco.spirit, located in Confederation Court Mall in Charlottetown.
Havana Dress by Nomadshempwear.
“We started out being sustainable and earth friendly ourselves. From there, we researched products to use in our own lives, and it grew into a dream.” Along with founder and owner Kimberley Milette, the pair is fervent about creating a better future through sustainable practices- and it shows.
NaturallyCanada.com, eco.spirit was meant to be the brick and mortar home, to further diversify the product line-up and take things to even more of a local level. With the launch of the new online store, this mission won’t be left behind; local artisans will now have a dedicated space to display their work, on the website. With Island contributors such as John Dart, of Pidwell Lane Antiques and Collectible's
(an “upcycler” and antique picker for over 30 years), among others, eco. spirit pushes the sustainability mantra one-step further by offering vintage and repurposed items as well. "We certainly have a focus on eco- conscious textiles and slow fashion; but it's really more meaningful than that, we are aiming to have a plethora of uniquely sustainable goods, on top
As an off-shoot of the successful Canadian online store, www.
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www.pei-living.ca SUMMER 2020
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