An Island Boutique That’s For All Women
By Alana Lauren Photos Evan Ceretti
D ebra Wellner has been carrying clothes for women of all sizes and ages since the opening of Chameleon’s Hanger in the Confederation Court Mall. Before Wellner offered clothing in the shop, she opened her storefront as Merle Norman Cosmetics in 1982 and began adding fashion accessories to her inventory as the business grew. A decade later, her store had become a hub for women of all ages and sizes to shop for beauty products, accessories and clothing. When asked about the kind of clientele the store attracts, it is clear that the Island’s community-oriented values are well integrated into the business. Wellner explains that their customers are also their friends, that she knows their families and about their lives.
“We even know where some of them vacation!” she laughs, making it apparent that her relationships with the customers at Chameleon’s Hanger are an integral part of her success. The COVID-19 outbreak put those relationships to the test when the boutique was forced to close, but Wellner remarked on how wonderful her customers have been in supporting her since Chameleon’s Hanger was able to open again. “We had an incredible re-opening,” she says, “our clients really showed up and supported us, so that was awesome.” It’s not surprising in the least. The business has, after all, been created with Islanders in mind, which is evident when talking to Wellner about her inventory. The store boasts name
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