be flexible and responsive based on the needs of the community and its citizens. As we've seen with COVID-19, it is a very difficult landscape for businesses, especially ones based on the need for foot traffic in the store. As an independently-owned pharmacy, being able to make those decisions at the community and store level as opposed to a head office means we can tailor those changes to fit into the specific needs of our community.” Safety measures for both staff and customers have been put in place, including floor markings, signage, hand sanitation stations and physical barriers for cash and pharmacy counters. The store also offers contact free delivery in the area and can do curbside pickup orders as well. As an essential service, Broderick says the safety and convenience for their customers and patients remains crucial.
“COVID-19 has illustrated the important role that community pharmacies play in addressing the healthcare needs of the community,” says Broderick. With or without the havoc that COVID-19 has wrought, Broderick says, “Operating with our patients' needs as top priority is important and something we strive to do at all times.” As a result of putting their customers first, Broderick says these relationships “lead to loyalty. We know it is important to always treat patients and customers how we would like to be treated.” Broderick stresses that he doesn’t use the words "trust" or "loyalty" lightly. “Trust or loyalty are nice words and are important, but you only can have them when you build relationships with your patients and customers,” he says. “When they know you not just as the
pharmacist or the staff helping them, but as a person, it makes it easier for them to approach you, ask opinions about health questions or products in the store. It is nice to think that our store is a welcoming place that makes people feel comfortable and served whenever they enter.”
Pharmasave Montague 521 Main Street, Montague 902.838.2561 www.pharmasave.com
SUMMER 2020 www.pei-living.ca
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