Adam Williams
Tammy Roach of Charlottetown Mitsubishi is a rarity in the automotive world. According to Automotive News Canada, while 85 per cent of women influence car buying decisions and 65 per cent buy new vehicles, only 38 per cent feel confident in their decisions, and only eight per cent of car dealerships are fronted by women. “I didn’t go into this thinking, ‘I’m a woman.’ But I have a daughter, and I do hope I’m paving the road for women in the future,” she says. “But I didn’t do anything to get where I am just because I wanted to represent women. I did it because I love what I do. I work at 120 per cent all the time and made sure I always reached every goal that I set for myself.”
While women will receive an understanding welcome, Tammy’s goal since starting with the dealership as a bookkeeper and receptionist has been all about excellent service for every customer. Being in the automotive industry for 22 years and full owner since 2018 meant that she could control all aspects of the customer’s purchase and service experiences. “I am wholeheartedly dedicated to creating a welcoming and respectful environment for all customers and families.” Her dealership lives up to her slogan “Just Like Family,” with three generations of her own family contributing to its success. Prospective buyers looking for new and certified pre-owned cars, service, parts, and car detailing can drop in at the dealership
on the corner of Sherwood and Mount Edward Road, or investigate Mitsubishi’s website, assisted by live chat, calculate accurate vehicle payments, and use an online calculator to get an estimated value for their current car. Her commitment to customer service is clearly paying off. Satisfied customers recommending the dealership say “It’s one of the best dealerships in town,” “has brilliant non-pushy service,” and that “everyone was welcoming and they are fantastic people to deal with.” Tammy is as enthusiastic today as she was when she started her automotive career. “I love it. I absolutely love the automobile industry. It’s so much fun,” she says. “At any time, give me a call or send me a note. Our family is happy to make sure your family feels supported and welcomed to join the Mitsubishi family.”
Charlottetown Mitsubishi 451 Mount Edward Road, Charlottetown (at the corner of Sherwood Road)
902.367.7676 Toll-free: 1.833.PEIMTS tammy@charlottetownmitsubishi.ca Sales New/Used: Robin@charlottetownmitsubishi.ca Service/Parts/Detailing: steve@charlottetownmitsubishi.ca Finance: jimmy@charlottetownmitsubishi.ca www.charlottetownmitsubishi.ca
ABOVE (L-R): Robin Roach, Tammy Roach, Steve Hennessey
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