Staged To Sell
MODERN HOUSE STAGING
Owner/Operator
Sarah Waterfield
Contact Information
sarah@modernhousestaging.com 902.330.6776
“I always tell my client to treat selling their home like it’s about to have an interview for its dream job.”
“I always tell my client to treat selling their home like it’s about to have an interview for its dream job,” says Sarah Waterfield owner and principal home stager of Modern House Staging. First impressions are everything and potential buyers decide in eight seconds if a house is their next home. So just like you wouldn’t show up to your dream job interview in your worn in track pants the same principle applies to selling your house.” Eight seconds might feel daunting to make a sale but when you’re in the hands of Waterfield – who was recognized this past year as a Top10 Rising Star in home staging in North America through the Real Estate Staging Association – that’s more than enough time to seal the deal.
Waterfield says she always had a passion for colour and design right from an early age. Eventually she graduated from interior design at Georgian College. She became interested in staging when she and her husband were selling their first house. “I had staged it without really knowing what staging was (at that point it was still a newer thing) and it sold within an hour of hitting the market. At the time I thought it was just luck but when we listed our second house to move to the Island and it happened again, I knew there was something to it.” As her passion for staging grew as well as her desire to help other homeowners, she upgraded her credentials through a program offered from the Real Estate Staging Association.
With her own business, Modern House Staging, she offers two main services for staging, including a consultation in which she evaluates the condition of the house and how it relates to the seller’s specific financial goals. The second part is the staging where she creates a lifestyle setting to appeal to a wide range of potential buyers. According to Waterfield, the homes she has staged sell on average in 11 days and within 90 per cent of the asking price. “You want to have your house looking its absolute best so that it appeals to a broad range of potential
buyers, sells quicker, and most importantly sells for top dollar.”
By Brianne Hogan Photos Story Thorburn
WOMEN IN BUSINESS 2022
40
www.pei-living.ca SPRING 2022
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