Since then, Peters has been helping Island women ditch the toxic products in their beauty bags in favour of greener brands. With a Masters in Make-Up Artistry, Peters also offers her talents to brides and clients interested in learning how to accentuate their beauty. Many of her customers are interested in learning how to best adapt a make- up routine as they enter their forties and fifties. Peters advice is always the same: less is more. “I generally recommend they focus on defining their eyebrows, which frames the face and draws attention to the eyes. Mascara, a little blush, and some lip color will complete the look. Foundations and eye shadows should be used sparingly to avoid drawing attention to fine lines in the skin.” Of course, she also suggests that the best way to combat signs of aging is to use natural beauty products. That’s because, ironically, the ingredients in mainstream make-up and skincare products can cause skin to age prematurely.
Peters adopts a fun, non-judgmental approach to helping her clients make the transition to natural make-up brands. “I get where they are coming from, because I only started learning about natural make-up six years ago. For 12 years before that, I worked make-up counters at drugstores and chain retail stores.” Today, Urban Daisy carries 23 natural make-up brands. Each brand and every product go through a rigorous six- month assessment. Peters is wholly committed to ensuring that the brands and products she carries perform to the highest standards, contain the best ingredients, and are sourced sustainably. Ultimately the products must be good for people and the planet, or they don’t make the cut. “I love helping my clients accentuate their beauty and I love the artistry of make-up. What I really love though, is helping people discover that eco- conscious living can be easy and fun. You’re not giving anything up, you’re getting premium performing products that are good for you and the environment.”
Urban Daisy Boutique 162 Richmond Street, Suite #20 Charlottetown 902.213.8871 www.urbandaisy.ca
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