They are members of the PEI Real Estate Association and Canadian Real Estate Association and have access to all the same tools that others do. But they have some intangibles that set them apart, including their focus on customer service and satisfaction. “It’s our authenticity and drive to be different. Agents joined our firm because they were looking for something different,” Press said. The business has grown by large proportions, but their commitment remains the same. Press is known for her transparency with those she advises. “For our clients, we give excellent service with honest advice. We have nothing to prove to anyone accept our clients and we serve no one other than them.” Realtors® help people through the most important times in their lives, and she is honoured to be a part of that. “Our job is not always helping sweet first-time buyers find homes. We often must support people through the most difficult times and knowing that I have made their journey that little bit easier makes my job very satisfying.” Known for her upfront manner, Press is happy to say that her direct approach is paramount to ensuring buyers and sellers have the most up-to-date information available to make the best, most informed choices. “Clients look to us for support; they are entrusting us with the biggest purchase they will ever make. We can’t make a decision for them, but our role is to ensure they have asked all the necessary questions.” Impress Island Realty began in November 2019, a difficult time as the COVID-19 pandemic would soon shut things down, through the uncertainty though, community support made all the difference. “Everyone knows what happened to our market, it exploded with buyer confidence which in turn generated
unprecedented price increases. Our Island’s excellent response and low infection numbers made PEI a safe haven within Canada for many buyers,” she said. “Government agencies, large corporations and businesses quickly switched to remote working, allowing people to really live anywhere with an internet connection. This drove equity- rich buyers to invest creating a sellers market like no other.” On her team,”We have created a great environment here and we are all cheerleaders for each other’s success. That’s a pretty difficult thing to achieve within a sales environment. My job as a Broker is to commit to the development of my agents. Their personal goals are just as important as their professional ones. You are always going to work at your best when other areas of your life are moving in the right direction. We all need that mentor and someone to champion your efforts.” Currently an all women team, Press welcomes future growth. “I’m always happy to chat to people who are considering a company change, or indeed a new career, and I will never overlook the healthy growth of our team. However, any growth would have to complement our existing environment and the people within it.”
H aving helped rapidly changing market here on PEI made Melanie question the industry as a whole and how she was perceived as a professional. “Starting Impress meant I could set my own standards and support others in building their own brand and what they stood for. When you demonstrate a drive and passion for your business, you’ll make a buyers and sellers over the past two decades, the positive and lasting difference in the lives of your clients.” Press can now focus on ensuring the services she offers are professional and up to her standards, from top-to- bottom. She spends time supporting her agents and offering a more tailored service. “We have something that’s relational, not purely transactional. As a broker with agents under the Impress umbrella, I can better focus on their development to help produce great professionals.”
IMPRESS ISLAND REALTY
198 Grafton Street, Charlottetown O: 902.916.9966 C: 902.394.7071
hello@impresspei.com www.impresspei.com www. realtorinpei.com
FALL 2022/WINTER 2023 www.pei-living.ca
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