By Laura Jean Grant Photos Kimberly Rashed Photography Style Becomes Her!
From playing dress up in her grandmother’s attic to the pages of PEI Living’s style section, fashion has always been a fun and fundamental form of expression for Kimberly Rashed. “It was an ‘aha’ moment when I found an old sewing machine in a spare bedroom and realized someone had constructed the clothing we were using for dress up. My aunt had literally sewn clothing for all of her siblings. Up until that point, as a child, I thought that clothes just appeared on racks at Kmart,” she recalls. That realization helped inspire a curiosity and a passion for clothing that has lasted a lifetime for Kimberly. She is an image consultant, stylist, photographer, and for the last two years, the style editor at PEI Living magazine. There, she works to make fashion accessible to the magazine’s diverse readership. “I always consider our audience,” she says. “I’m very conscious of who my readers are and what they want to see, what they want to hear, and what they want to know. So even though you may see a high-end fashion magazine talking about the trends off the runways, I live in reality. My goal is to filter through the passing fads and translate the latest fashion into everyday life. As a busy mom who lives and works here, I concentrate on fabulous yet relatable style that caters to who our readers really are. I let the amazing feedback I receive propel the next issue.”
Kimberly says her approach to each issue changes with the theme, season, and what’s going on across the Island and around the world at the time. Her experiences as a style consultant also help in her work as a style editor. The challenges her clients face are the same ones many people deal with, whether it be finding a perfect pair of jeans, or discovering new ways to style what’s already in their closet. “It’s important to realize we’re not all ‘off the rack.’ That is sometimes the toughest battle to overcome. My favourite part of the job is when a client truly feels confident in what they are wearing. Confidence is key,” she says. “I’m really lucky to have built great relationships with our local boutique shops here, giving me great access to current fashion while supporting the retail community,” adds Kimberly. “This is such a fabulous publication to be involved in, so it’s a win- win for everybody.” A mom of four and a real estate agent on top of the many job hats she wears in the world of fashion, Kimberly wouldn’t have it any other way. “When I took fashion in college, I’m not so sure I had a concrete idea of what I would do with it, career-wise,” she says. “Like many, I had a passion and chose to pursue it and was willing to follow it wherever it led. Of all of the hats I wear these days, this one fits like a glove – a perfect pair of leather gloves, that is.”
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WINTER 2020 www.pei-living.ca
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