I nstead of providing niche products for a particular market segment, Luna accommodates all customers by having a wide range of products that are compelling for both people who live here and people who visit the Island. At Luna, their style is broad and comes from a variety of sources, some of which are new brands to PEI. One thing is clear; the Emporium is inclusive and there is surely something for all. To keep their selection fresh and interesting, Luna has a rapid rotation of new inventory, making it an enjoyable shopping experience. “I always have my eye out for cool things that are out of the ordinary,” she says. “Luna is never the same store season over season, or even visit over visit!” Part of Luna’s approach is mindfully listening and paying attention to the needs and interests of their customers. Jennifer describes it as a puzzle, where the team is continuously evaluating what will work well in PEI, and what makes sense to source for the boutique. “We want to meet the needs of a lot of different people, and to do that well, we need to hear from our customers, whether it be in person in our store or on social media. We want to make sure people feel comfortable sharing their thoughts, because their perspectives are important to us.” When it comes to buying gifts this holiday season at Luna, there are options for all ages, sizes and interests, and all within a reasonable price range. From funky plant pots, to boiled-wool Glerups slippers, clever greeting cards and progressive kid’s toys, Luna offers quality goods for individuals with assorted styles and tastes. There are also new clothing arrivals from Habitat, RD Style, Papillon and Angela Mara that blend comfort and style, with a great fit for real-sized women. And, their fall lineup includes new footwear styles from Fly London, Mjus and Relife vegan footwear, along
with amazing accessories to complete an outfit, such as Pixie Mood bags, jewellery, hats and scarves. “At Luna, we love browsers and we are always ready to help you find the perfect gift for yourself or everyone on your list,” she says. While the volume of in-person traffic posed a bit of a challenge as a result of the pandemic, there has been positive community support for Luna in this “not-so-normal” year, and they remain optimistic as they look towards the future. “There is an amazing amount of really forward-thinking, interesting businesses in downtown Charlottetown, that are working so hard to provide a memorable experience,” she says. “To be a part of that supportive community of businesses is very special. Our downtown is amazing!”
Don’t forget, Luna is also open late on Friday evenings and on Sundays.
Luna Eclectic Emporium 111A Grafton Street (Confederation Court Mall)
Charlottetown 902.892.5862
WINTER 2020 www.pei-living.ca
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